Senior Commercial Manager

Accell Global B.V.; Amsterdam; Hybrid; EUR 90,000 - 140,000; Full time

Job summary

Accell Group is seeking a Senior Commercial Manager to strengthen our Parts & Accessories business by partnering with suppliers and developing impactful brand activations. You will bridge global strategy and local execution, ensuring alignment with brand objectives while delivering dealer activations, POS initiatives, and events across Europe.

The role requires a Bachelor’s degree in Marketing/Business, 7+ years in trade marketing or commercial roles, and travel within the region.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of experience in (trade) marketing or commercial roles.
• Experience in bicycle industry or FMCG is a strong advantage.
• Excellent communication and stakeholder management capabilities.
• Proficient in MS Office and digital collaboration tools.

Responsibilities

• Build supplier partnerships and align the annual activation plan with global partners.
• Act as performance owner for selected brands and feed insights to global/local teams.
• Develop Global Activation Plans and cross-regional execution, adapting to local brands.
• Deliver Dealer Value with global cross-category commercial strategies and sales fundamentals.
• Grow category expertise with the category analyst and provide keep/cut/add recommendations.
• Optimize activation effectiveness and share best practices across regions and forecast cycles.

Skills

Communication skills

MS Office

Digital tools

Travel willingness

Education

Bachelor’s degree in Marketing/Business

Tools

MS Office

Digital collaboration tools

Job description

Location: Amsterdam, Netherlands Work model: Hybrid, with regional travel Employment type: Full-time, permanent Languages: Fluent in English; additional languages are a plus

At Accell Group, we’re not just building bikes — we’re creating experiences that move the world forward. Our mission is to craft the joy of cycling. Our ambition is riding together to win.

As a Senior Commercial Manager, you'll strengthen Accell's Parts & Accessories business by partnering with suppliers, and developing and executing impactful brand activation initiatives. You'll bridge global strategy and local execution, ensuring alignment with brand objectives while delivering effective dealer activations, POS initiatives, and events in close collaboration with suppliers, Business Units, Sales, and regional activation teams. The role includes occasional travel within your region and across Europe.

What you’ll do

Building supplier partnerships Collaborating with global brand partners to align on objectives and the annual activation plan, including quarterly reviews to course-correct where needed. Act as performance owner for selected brands, feeding insights back to support both global initiatives and local sell-out. Developing Global Activation Plans and align Cross-Regional Execution Developing scalable activation concepts for assigned global brands, ensuring consistency and alignment across regions. Adapting global activation frameworks and developing tailored initiatives for assigned local brands to meet regional market needs. Deliver Dealer Value Developing global cross-category commercial strategies to maximize dealer sellout. Developing sales fundamental excellence in collaboration with regional Sales. Grow Category Expertise in the Organization Conducting assortment effectiveness review with the category analyst, delivering clear keep/cut/add recommendations Optimizing activation effectiveness, share best practices and include in forecast cycle

What You Bring

Bachelor’s degree in Marketing, Business, or a related field 7+ years of experience in (trade) marketing or commercial roles Experience in the bicycle industry or FMCG is a strong advantage Excellent communication and stakeholder management capabilities Proficient in MS Office and digital collaboration tools Willingness to travel occasionally within the region and pan-European

What can you expect from us?

We offer a full-time permanent role in a dynamic, international environment, with the opportunity to work closely with global and regional teams. Further details on local benefits will be shared during the recruitment process.

About Accell Group

Accell Group is a leading European bicycle company, home to well-known bike brands and a strong bicycle parts and accessories business. With approximately 3,000 employees across 18 countries, we serve customers in more than 80 countries worldwide. At Accell, our culture is built on: Taking Ownership: We deliver on our promises, continuously learn and improve, and take initiative with follow-through. One Team: We value transparent feedback, respect everyone’s input, and celebrate success together. Passion and Quality: We put our customers first, never compromise on quality or safety, and always go the extra mile. At Accell Group, we are driven by innovation, teamwork, and respect, offering challenging and rewarding opportunities for everyone who joins us. We foster an inclusive and diverse workplace where talent from all backgrounds is valued and supported.

About Us

Accell Group manufactures and sells bicycles, bike parts, and accessories. We are the European market leader in e-bikes and the second largest in bike parts and accessories, with many leading European bicycle brands under one roof. Well‑known bicycle brands in our portfolio include Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Sparta, Babboe, and Carqon. XLC is our brand for bike parts and accessories. At Accell Group, we believe in creating innovative solutions to meet the ever‑evolving needs of our valued customers. As a leading player in the e‑bikes and the second‑largest provider of bicycle parts and accessories, our commitment to excellence is reflected in everything we do. We foster an inclusive and diverse workplace where talent from all backgrounds is valued and supported. Our global team of approximately 2,000 employees across 18 countries works together to deliver premier products and services to clients in more than 80 countries worldwide. At Accell Group, our culture is driven by innovation, teamwork, and respect, offering challenging and rewarding opportunities for everyone who joins us. Together, we create an environment where everyone can thrive and make a meaningful impact.

Want to know more?

Learn about our story, brands, and culture at accell-group.com