Senior Commercial Manager

Winora Group; Amsterdam; Hybrid; EUR 75,000 - 110,000; Full time

Job summary

Accell Group in Amsterdam is seeking a Senior Commercial Manager to strengthen its Parts & Accessories business by partnering with suppliers and driving brand activations, POS initiatives, and events. You will bridge global strategy with local execution, collaborating with suppliers, Business Units, Sales, and regional activation teams.

The role requires leading activation initiatives, traveling regionally and across Europe, and contributing to dealer value through strategic commercialization.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 7+ years in (trade) marketing or commercial roles.
• Experience in bicycle industry or FMCG is a strong advantage.
• Excellent communication and stakeholder management capabilities.
• Proficient in MS Office and digital collaboration tools.
• Willingness to travel occasionally within the region and pan-European.

Responsibilities

• Building supplier partnerships.
• Align on objectives and annual activation plan with global brand partners, including quarterly reviews.
• Act as performance owner for selected brands, feeding insights to global and local sell-out.
• Develop Global Activation Plans and align Cross-Regional Execution.
• Develop scalable activation concepts for assigned global brands, ensuring consistency across regions.
• Adapt global activation frameworks for local brands to meet regional needs.
• Deliver Dealer Value and develop global cross-category commercial strategies to maximize dealer sell-out.
• Develop sales fundamentals in collaboration with regional Sales teams.
• Grow Category Expertise in the Organization with the category analyst and keep/add recommendations.
• Optimize activation effectiveness and share best practices in forecast cycle.

Skills

Communication

Stakeholder management

Travel readiness

MS Office

Digital collaboration tools

Education

Bachelor's degree in Marketing, Business, or related field

Tools

MS Office

Digital collaboration tools

Job description

Location: Amsterdam, Netherlands Work model: Hybrid, with regional travel Employment type: Full-time, permanent Languages: Fluent in English; additional languages are a plus

At Accell Group, we're not just building bikes - we're creating experiences that move the world forward. Our mission is to craft the joy of cycling. Our ambition is riding together to win.

As a Senior Commercial Manager, you'll strengthen Accell's Parts & Accessories business by partnering with suppliers, and developing and executing impactful brand activation initiatives.

You'll bridge global strategy and local execution, ensuring alignment with brand objectives while delivering effective dealer activations, POS initiatives, and events in close collaboration with suppliers, Business Units, Sales, and regional activation teams.

The role includes occasional travel within your region and across Europe.

What you'll do

• Building supplier partnerships
• Collaborating with global brand partners to align on objectives and the annual activation plan, including quarterly reviews to course-correct where needed.
• Act as performance owner for selected brands, feeding insights back to support both global initiatives and local sell-out.
• Developing Global Activation Plans and align Cross-Regional Execution
• Developing scalable activation concepts for assigned global brands, ensuring consistency and alignment across regions.
• Adapting global activation frameworks and developing tailored initiatives for assigned local brands to meet regional market needs.
• Deliver Dealer Value Developing global cross-category commercial strategies to maximize dealer sellout.
• Developing sales fundamental excellence in collaboration with regional Sales.
• Grow Category Expertise in the Organization Conducting assortment effectiveness review with the category analyst, delivering clear keep/cut/add recommendations
• Optimizing activation effectiveness, share best practices and include in forecast cycle

What You Bring

• Bachelor's degree in Marketing, Business, or a related field
• 7+ years of experience in (trade) marketing or commercial roles
• Experience in the bicycle industry or FMCG is a strong advantage
• Excellent communication and stakeholder management capabilities
• Proficient in MS Office and digital collaboration tools
• Willingness to travel occasionally within the region and pan-European

What can you expect from us?

We offer a full-time permanent role in a dynamic, international environment, with the opportunity to work closely with global and regional teams. Further details on local benefits will be shared during the recruitment process.

About Accell Group

Accell Group is a leading European bicycle company, home to well-known bike brands and a strong bicycle parts and accessories business. With approximately 3,000 employees across 18 countries, we serve customers in more than 80 countries worldwide. At Accell, our culture is built on: Taking Ownership: We deliver on our promises, continuously learn and improve, and take initiative with follow-through. One Team: We value transparent feedback, respect everyone’s input, and celebrate success together. Passion and Quality: We put our customers first, never compromise on quality or safety, and always go the extra mile. At Accell Group, we are driven by innovation, teamwork, and respect, offering challenging and rewarding opportunities for everyone who joins us. We foster an inclusive and diverse workplace where talent from all backgrounds is valued and supported.

About Us

Accell Group manufactures and sells bicycles, bike parts, and accessories. We are the European market leader in e-bikes and the second largest in bike parts and accessories, with many leading European bicycle brands under one roof. Well-known bicycle brands in our portfolio include Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Sparta, Babboe, and Carqon. XLC is our brand for bike parts and accessories. At Accell Group, we believe in creating innovative solutions to meet the ever-evolving needs of our valued customers. As a leading player in the e-bikes and the second-largest provider of bicycle parts and accessories, our commitment to excellence is reflected in everything we do. We foster an inclusive and diverse workplace where talent from all backgrounds is valued and supported. Our global team of approximately 2,000 employees across 18 countries works together to deliver premier products and services to clients in more than 80 countries worldwide. At Accell Group, our culture is driven by innovation, teamwork, and respect, offering challenging and rewarding opportunities for everyone who joins us.

Together, we create an environment where everyone can thrive and make a meaningful impact.