Cargo Bike Sales Manager / Director – Lion Velo

NieuwsFiets; Netherlands; Remote; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Flexible engagement: contractor/consut

Demo bike fleet & company van

25 vacation days per year

Direct impact & autonomy

No-BS culture

Job summary

Sherpaa is seeking a Regional Sales Lead to own its European footprint. Based remotely in the Netherlands, you will drive wholesale expansion with bike shops, distributors, and importers across Benelux, Germany, and France.

You will travel to partner locations, manage the full sales cycle from first contact to close, and work with leadership to tailor regional marketing and product tweaks based on dealer feedback.

Qualifications

• Active network of cargo, e-bike, or folding bike dealers across Germany, Benelux, and/or France.
• 3+ years of successful bicycle sales experience; opportunity for Director level for the right candidate.
• At least 2 years of direct cargo bike sales experience.
• Self-starter who enjoys prospecting and field sales.
• Fluent in English and Dutch; German or French proficiency is a strong advantage.
• Valid driver’s license and ability to demo bikes using a company van.

Responsibilities

• Drive wholesale network expansion by onboarding independent bike shops, regional dealers, distributors, and importers.
• Visit partners in person and manage the full sales cycle from first contact to close.
• Represent the brand at major European bike expos, demo days, and local events.
• Oversee regional orders, pipeline logistics, and after-sales support to ensure partner satisfaction.
• Partner with executive leadership to refine localized marketing, regional promotions, and product adjustments.

Skills

Industry network

Proven track record

Cargo bike sales

Hunter mindset

English

Dutch

Driver's license

On-the-road selling

Job description

Location:Remote (Based in Netherlands, other locations can be considered)
Engagement:Full-time/ Contract preferred

Tired of corporate red tape and workplace politics?

We get it. You just want to do what you do best—sell great products, build genuine relationships, and get recognized and rewarded for your results.

AtSherpaa, we cut out the noise. We are a Singapore-based, venture-backed creator of highly distinctive, family-friendly cargo bikes. We don’t build over-engineered novelties; we build the most practical, accessible, and reliable cargo bikes on the market. By giving consumers more value, we make our bikes exceptionally easy for retailers to sell and support.

Having successfully launched our initial line, we are ready to scale rapidly across Europe. We are looking for acommercial builderto spearhead our growth across the Benelux region.

Your Mission

As ourRegional Sales Lead, you will take full ownership of our European footprint:

• B2B Network Expansion:Drive wholesale volume by acquiring and onboarding independent bike shops, regional dealer networks, distributors, and importers.
• Relationship Building on the Road:Get out from behind the desk. Leverage your existing network, visit partners in person, and manage the full sales cycle from initial contact to close.
• Brand Ambassadorship:Represent Sherpaa at major European bike expos, demo days, and local events—letting retailers and riders experience the product firsthand.
• End-to-End Account Management:Oversee regional orders, pipeline logistics, and after-sales support to ensure industry-leading partner satisfaction.
• Strategic Input:Partner directly with executive leadership to refine localized marketing, regional promotions, and product adjustments based on real dealer feedback.

Who You Are

You thrive in an autonomous, entrepreneurial environment where execution and results matter far more than slide decks.

• Industry Network:You hold an active, established “Rolodex” of cargo, e-bike, or folding bike dealers across Germany, Benelux, and/or France.
• Proven Track Record:3+ years of successful sales experience in the bicycle industry.(Have significantly more senior experience? Let’s talk—we are happy to scale the scope and title to aDirectorlevel for the right candidate).
• Cargo Specialist:At least 2 years of direct experience in cargo bike sales.
• Hunter Mindset:You are a self-starter who enjoys prospecting, picking up the phone, and getting out on the road to win business.
• Multilingual:Fluent inEnglishandDutch(required). German or French proficiency is a strong advantage.
• Hands-On & Mobile:You hold a valid driver’s license and are comfortable loading, transport, and demonstrating 3-wheel cargo bikes using a company van.

What We Offer

• Flexible Engagement:Choose between a high-yield independent contractor/consultant structure or a traditional full-time employment contract.
• The Right Tools:A dedicated demo bike fleet and a company van for regional dealer visits and events.
• Generous Paid Time Off:25 vacation days per year (for full-time employment).
• Direct Impact & Autonomy:Zero corporate bureaucracy. You will work closely with leadership to shape our European commercial, supply chain, and retail strategy.
• Culture:A direct, no-BS environment where results speak for themselves—and yes, test-riding bikes counts as work.

Ready to Roll?

If you love bikes, hate bureaucracy, and want to help build a fast-moving international brand from the ground up, we want to hear from you.

Note: To keep our lean team efficient, applications not submitted in English will be automatically filtered out.