Sales manager for retail accounts

Stanley 1913; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Stanley 1913 in Amsterdam is seeking a Sales Manager to drive brand equity and sustainable growth across Benelux, Spain, Portugal, and Italy. You will build strategic partnerships with key retailers and shape a premium distribution network for Premium Lifestyle, Outdoor, and Sporting Goods.

Reporting to the Senior Country Manager, you will own account plans, budgets, and trade investments, forecast sales, and coordinate with demand planning, marketing, and product teams while travelling up to

Qualifications

• Experience in wholesale sales and key account management within consumer products.
• Proven ability to grow accounts across physical and digital retail environments.
• Strong analytical and forecasting skills with data-driven decision making.

Responsibilities

• Execute the commercial strategy to drive profitable growth across Benelux, Spain, Portugal, and Italy.
• Own annual account plans, sales budgets, and trade investments.
• Build partnerships with retailers like El Corte Inglés, de Bijenkorf, Bever, and La Rinascente.
• Lead negotiations on seasonal assortments, pricing, promotions, and in-store/online activation.
• Provide forecasts, performance analyses, and market insights; collaborate with Demand Planning & Marketing.

Skills

Wholesale sales

Key account management

Premium lifestyle

Retail & e-commerce

Forecasting & analytics

Tools

CRM systems

Sales planning tools

Job description

Описание:

The Sales Manager is responsible for building strong brand equity and delivering sustainable, long-term growth for Stanley across the assigned markets. With a deep understanding of the regional retail landscape, you will build, influence, and grow strategic partnerships with key retail accounts while helping shape a premium, high-quality distribution network across Benelux, Spain, Portugal, and Italy. You will be part of the Benelux & Iberia Sales team, working alongside a Sales Development Analyst and reporting directly to the Senior Country Manager.

Задачи:

Execute the commercial strategy defined by the Senior Country Manager to drive profitable growth across Benelux, Spain, Portugal, and Italy. Deliver net revenue, margin, sell-through, and distribution targets across all product categories, ensuring strong performance in both physical retail and digital channels. Own annual account plans, sales budgets, and trade investments, regularly reviewing performance against KPIs and taking corrective action where needed. Build and grow strategic partnerships with key retailers such as El Corte Inglés, de Bijenkorf, Bever, and La Rinascente to increase market penetration, brand visibility, and consumer reach across Premium Lifestyle, Outdoor, and Sporting Goods channels. Develop and execute joint business plans with key accounts, leading commercial negotiations on seasonal assortments, pricing, promotions, trade terms, and in-store and online activation. Identify and activate new distribution opportunities, retail partnerships, and sales channels that strengthen Stanley’s premium market position and support sustainable, long-term growth. Use consumer, competitor, and market insights to identify growth opportunities and inform account and channel strategies. Provide accurate forecasts, sales reporting, account performance analysis, and market insights, maintaining close alignment with Demand Planning, Supply Planning, Finance, and Operations. Maintain a strong sales pipeline and accurate account and opportunity data in the relevant sales planning tools. Partner closely with Sales, Marketing, Product, Finance, and Operations to deliver successful product launches, strong retail execution, and exceptional consumer experiences across the region. Travel regularly across the assigned markets to meet retail partners, identify commercial opportunities, and review retail execution.

Требования:

Bring solid wholesale sales and key account management experience within consumer products, premium lifestyle, outdoor, or sporting goods, with a proven track record of growing accounts across physical and digital retail environments. Demonstrate a strong track record of delivering profitable growth, developing strategic retail partnerships, and achieving commercial targets across different European markets. Build trusted, long-term partnerships, influence stakeholders at all levels, and lead effective commercial negotiations and joint business planning. Communicate clearly and confidently, with strong written, verbal, and presentation skills and the ability to engage diverse audiences. Use strong analytical, forecasting, and financial skills to translate sales and market data into clear actions and growth opportunities. Take ownership of outcomes as a highly motivated, results-driven self-starter who thrives in a fast-paced, entrepreneurial environment. Work effectively across different European markets and cultures, collaborating confidently with internal teams and external partners. Communicate fluently in English; Dutch, Spanish, or Italian is an advantage, and you are willing and able to travel up to 30% of the time across the region Будет плюсом: Dutch, Spanish, or Italian is an advantage

Условия:

Please note that this full-time position is based in Amsterdam. We do not offer relocation support or visa sponsorship for this role. Stanley 1913 is a total rewards company, which includes rewards beyond base salary. Morgan Street Holdings supports the Stanley 1913 brand with competitive pay and benefits, along with exposure to diverse industries and professional networking and development opportunities.