Sales Manager, EMEA

Stanley 1913; Amsterdam; On-site; EUR 100,000 - 150,000; Full time

Job summary

Stanley 1913 is seeking a Sales Manager to drive long-term growth across Benelux, Spain, Portugal, and Italy. You will build strategic partnerships with major retailers and shape a premium distribution network while reporting to the Senior Country Manager.

You will own account plans, budgets, and trade investments, while coordinating with Demand Planning, Supply Planning, Finance, and Operations to ensure successful product launches and retail execution.

Qualifications

• Experience in consumer products, premium lifestyle, outdoor, or sporting goods distribution.
• Proven track record of growing accounts and hitting targets across Europe.
• Ability to build long-term partnerships and lead negotiations.

Responsibilities

• Drive profitable growth across Benelux, Spain, Portugal, and Italy.
• Manage annual account plans, budgets, and trade investments with KPIs.
• Develop partnerships with retailers to expand market penetration and visibility.
• Lead joint business plans and negotiations on assortments, pricing, and promotions.
• Identify new distribution opportunities and sales channels.
• Provide forecasts, performance analyses, and market insights to cross-functional teams.
• Maintain strong sales pipeline and accurate data in planning tools.
• Collaborate with Sales, Marketing, Product, Finance, and Operations on launches and execution.
• Travel regularly across markets to meet partners and review execution.

Skills

Wholesale sales

Key account mgmt

Commercial negotiations

Forecasting analytics

Multi-country experience

English fluency

Job description

About us: Stanley 1913 - Built for Life® since 1913.

The Stanley 1913 brand has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular Quencher™ series go beyond function, elevating everyday moments with style and empowering active lifestyles. We’re a community of creators, builders, and inventors who believe in creating sustainable products for a better life and world that minimizes our impact on the planet. Learn more at www.stanley1913.com.

Our teams are spread all over the world, with our headquarters based in Seattle, WA. The European team is located in the center of Amsterdam, from where we lead our efforts in sales, marketing, product development, logistics, and finance across the entire EMEA region. We are a diverse and entrepreneurial team that enjoys working in a fast-paced environment. Driven by purpose, passion, and performance, we rise to new heights together. If you are up for a new challenge, we would love to talk!

Position Overview

The Sales Manager is responsible for building strong brand equity and delivering sustainable, long-term growth for Stanley across the assigned markets. With a deep understanding of the regional retail landscape, you will build, influence, and grow strategic partnerships with key retail accounts while helping shape a premium, high-quality distribution network across Benelux, Spain, Portugal, and Italy. You will be part of the Benelux & Iberia Sales team, working alongside a Sales Development Analyst and reporting directly to the Senior Country Manager. In this role, you will play a key part in driving Stanley’s continued growth across the region.

What You’ll Do

• Execute the commercial strategy defined by the Senior Country Manager to drive profitable growth across Benelux, Spain, Portugal, and Italy.
• Deliver net revenue, margin, sell-through, and distribution targets across all product categories, ensuring strong performance in both physical retail and digital channels.
• Own annual account plans, sales budgets, and trade investments, regularly reviewing performance against KPIs and taking corrective action where needed.
• Build and grow strategic partnerships with key retailers such as El Corte Inglés, de Bijenkorf, Bever, and La Rinascente to increase market penetration, brand visibility, and consumer reach across Premium Lifestyle, Outdoor, and Sporting Goods channels.
• Develop and execute joint business plans with key accounts, leading commercial negotiations on seasonal assortments, pricing, promotions, trade terms, and in-store and online activation.
• Identify and activate new distribution opportunities, retail partnerships, and sales channels that strengthen Stanley’s premium market position and support sustainable, long-term growth.
• Use consumer, competitor, and market insights to identify growth opportunities and inform account and channel strategies.
• Provide accurate forecasts, sales reporting, account performance analysis, and market insights, maintaining close alignment with Demand Planning, Supply Planning, Finance, and Operations.
• Maintain a strong sales pipeline and accurate account and opportunity data in the relevant sales planning tools.
• Partner closely with Sales, Marketing, Product, Finance, and Operations to deliver successful product launches, strong retail execution, and exceptional consumer experiences across the region.
• Travel regularly across the assigned markets to meet retail partners, identify commercial opportunities, and review retail execution.

Who You Are

• Bring solid wholesale sales and key account management experience within consumer products, premium lifestyle, outdoor, or sporting goods, with a proven track record of growing accounts across physical and digital retail environments.
• Demonstrate a strong track record of delivering profitable growth, developing strategic retail partnerships, and achieving commercial targets across different European markets.
• Build trusted, long-term partnerships, influence stakeholders at all levels, and lead effective commercial negotiations and joint business planning.
• Communicate clearly and confidently, with strong written, verbal, and presentation skills and the ability to engage diverse audiences.
• Use strong analytical, forecasting, and financial skills to translate sales and market data into clear actions and growth opportunities.
• Take ownership of outcomes as a highly motivated, results-driven self-starter who thrives in a fast-paced, entrepreneurial environment.
• Work effectively across different European markets and cultures, collaborating confidently with internal teams and external partners.
• Communicate fluently in English; Dutch, Spanish, or Italian is an advantage, and you are willing and able to travel up to 30% of the time across the region.

Please note that this full-time position is based in Amsterdam. We do not offer relocation support or visa sponsorship for this role.

Stanley 1913 is committed to a diverse and inclusive work environment. Stanley 1913 is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to [e-mail].

Stanley 1913 is a total rewards company, which includes rewards beyond base salary.

About our parent company: Morgan Street Holdings

The Stanley 1913 brand is owned by Morgan Street Holdings (formerly HAVI), a privately held enterprise with a diverse portfolio of operating companies, including HAVI Supply Chain, tms, and Continental. Morgan Street Holdings’ portfolio provides best-in-class sourcing and supply chain capabilities, brand-defining marketing and promotion services, innovative consumer products, and dining and refreshment food solutions. Morgan Street Holdings employs over 10,000 people and serves 300+ customers across the globe. Morgan Street Holdings supports the Stanley 1913 brand with competitive pay and benefits, along with exposure to diverse industries and professional networking and development opportunities.