Sales Manager of Distributor Channel – EMEA

Top of Minds; Amsterdam; On-site; EUR 70,000 - 90,000; Full time

Job summary

A leading consumer goods company in Amsterdam seeks an experienced Sales Manager of Distributor Channel. This role focuses on building distributor partnerships and aligning regional ambitions for revenue growth and market expansion. With over 10 years of sales experience required, the ideal candidate will thrive in a fast-paced environment and demonstrate strong commercial acumen. The position involves strategic planning and execution in the EMEA region, with regular travel expected.

Qualifications

• Over 10 years of sales experience.
• Experience working with larger distributors in the EMEA region.
• Entrepreneurial attitude and ability to thrive in fast-paced environments.

Responsibilities

• Build long-term partnerships with distributors across EMEA.
• Forecasting and business planning for distributor channels.
• Set and track sales KPIs and optimize product assortments.

Skills

Sales experience

Understanding of EMEA retail landscape

Commercial acumen

Relationship building

Strategic skills

Job description

Overview

Sales Manager of Distributor Channel – EMEA at Stanley1913 is a hands-on sales leadership role focused on revenue growth, market share expansion, and delivering measurable commercial outcomes. The role drives sales through strategic distributor partnerships, identifies new opportunities, and ensures strong market execution while consistently bringing the brand’s purpose to life across key markets. The position is Amsterdam-based with regular travel.

Responsibilities

• Build long-term, high-impact partnerships with distributors across Europe, the Middle East, and Africa; deepen relationships, unlock new commercial opportunities, and align regional ambitions with local execution.
• Forecasting and business planning for distributor channels; conduct performance reviews and manage contracts to ensure profitable growth.
• Set and track sales KPIs; optimize product assortments and promotional calendars; ensure strong brand presence in physical stores and online marketplaces (omnichannel).
• Coach distributor teams and sharpen retail strategies; support execution across multiple channels with data-driven insights and close cross-functional collaboration.
• Identify untapped opportunities, translate brand strategy into actionable targets and plans, and ensure consistent execution across countries, channels, and partners.

Qualifications

• Over 10 years of sales experience.
• Strong understanding of the EMEA retail landscape across channels such as outdoor, sporting goods, lifestyle, and luxury fashion.
• Experience working with larger distributors in the EMEA region.
• Strong commercial acumen and strategic skills.
• Entrepreneurial attitude; thrives in a fast-paced environment.
• Outstanding relationship builder and stakeholder manager.
• Amsterdam-based, and willing to travel regularly.

About Stanley1913

Since 1913, Stanley1913 has been creating durable and dependable food and drink gear—from the original stainless-steel vacuum bottle to today’s reusable drinkware made with bold colors and recycled materials. The products support active lifestyles while minimizing waste, balancing functionality with style. The brand has experienced growth driven by the appeal of its sustainable, design-forward products, including the viral Quencher and a move into lifestyle retail that resonates with a younger demographic.

Part of the privately held Morgan Street Holdings (formerly HAVI), the company is headquartered in Seattle and operates its EMEA business from an Amsterdam office. The European team oversees sales, marketing, product development, logistics, and finance across the region. The team is international and entrepreneurial, united by purpose, creativity, and forward momentum.

Stanley1913 is scaling quickly in the EMEA region and is strengthening its sales team with an entrepreneurial Sales Manager of Distributor Channel. This role focuses on revenue growth, market share expansion, and delivering measurable commercial outcomes by translating brand strategy into clear sales targets and tactical action plans, ensuring consistent execution across countries, channels, and partners.

The role centers on building long-term distributor partnerships across Europe, the Middle East, and Africa, aligning regional ambitions with local execution and unlocking new commercial opportunities.

The Sales Manager reports to the Senior Sales Director of Distributor Channel – EMEA and collaborates with peers across the region to align priorities and share insights.