Sales Manager

Hanshow; Amsterdam; On-site; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Competitive salary in the relevant industry

International working environment

Promoting self-development and prospects

Wide technical and modern environment

Open communication culture

Job summary

A leading digitalization solution provider in Amsterdam seeks a dynamic Customer Relationship Manager to support the management of key customers in the Benelux region. This role focuses on developing long-term customer relationships and driving business growth. Candidates should possess a Bachelor’s degree and at least 2 years of B2B sales experience, preferably in retail technology. The company offers a competitive salary and a vibrant international working environment.

Qualifications

• Minimum 2 years of B2B sales experience in retail technology or IT solutions.
• Initial experience with solution-based sales cycles.
• Ability to manage multiple opportunities simultaneously.
• Exposure to solution-based sales cycles and CRM usage in a B2B environment.
• Strong understanding of Benelux retail landscape and buying processes.

Responsibilities

• Support management and development of key customers in the Benelux region.
• Assist in managing the full sales cycle, including proposal preparation.
• Participate in customer meetings and support solution alignment.
• Identify upsell/cross-sell opportunities and support account expansion.
• Maintain CRM pipeline, support forecasting and regional revenue targets.
• Represent Hanshow in customer meetings and industry events.

Skills

B2B sales experience

Negotiation skills

Stakeholder management

Communication

Fluency in English

Fluency in Dutch

Education

Bachelor’s degree in business, marketing, engineering, or related field

MBA or commercial training

Tools

CRM software

Job description

About Us

Founded in 2012, Hanshow is a global leading digitalization solution provider in the pan-retail sector, possessing strong independent R&D, software & hardware integration capabilities, as well as advantaged resources across the whole industry chain.

Based on IoT, AI and big data technologies, Hanshow provides customers with integrated digital store solutions, including Electronic Shelf Labels (ESL), full-scene marketing, AIoT technology and a range of other applications. Serving more than 35,000 stores in over 50 countries, Hanshow has been a trusted partner among retailers worldwide, with a reach of over 50% of the top 100 global retailers and 66% of the top 100 domestic retailers.

Your Tasks and Responsibilities:

• Support the management and development of key customers and strategic accounts in the Benelux region, focusing on building long-term customer relationships and driving business growth.
• Develop and maintain strong working relationships with customer stakeholders, including procurement, operations, IT teams, and relevant business contacts.
• Assist in managing the full sales cycle, including opportunity identification, solution positioning, proposal preparation, commercial discussions, contract negotiation support, and post-sales follow-up.
• Work closely with pre-sales, project delivery, product, and service teams to ensure customer requirements are clearly understood and translated into effective technical and commercial solutions.
• Participate in customer meetings and project discussions, supporting solution alignment and commercial coordination.
• Identify potential upselling and cross-selling opportunities within existing accounts and support account expansion initiatives.
• Monitor customer satisfaction, support issue resolution, and help maintain strong long-term customer partnerships.
• Maintain and update the sales pipeline in CRM systems, contribute to sales forecasting, and support the achievement of regional revenue targets.
• Track market developments, customer needs, and competitor activities, and share insights with internal teams to support product and go-to-market improvements.
• Represent the company in customer meetings, industry events, and business engagements when required.

Who are we looking for:

• Bachelor’s degree or above in business, marketing, engineering, or related field; MBA or commercial training is a plus.
• 2+ years of B2B sales experience, preferably within retail technology, IT solutions, electronics, or system integration environments.
• Initial experience or exposure to solution-based sales cycles and customer relationship management in a B2B environment.
• Good understanding of the Benelux retail landscape and customer buying processes is considered an advantage.
• Highly hands-on, commercially driven, and comfortable operating as an individual contributor rather than a people manager.
• Strong negotiation, communication, and stakeholder management skills.
• Structured, self-driven, and resilient, with the ability to manage multiple opportunities in parallel.
• Fluency in English and Dutch is required; additional languages are an advantage.

What we offer:

• Competitive salary in the relevant industry.
• International working environment.
• Promising and sustainable self-development and prospects.
• Wide technical and modern environment with interesting challenges.
• Professional environment with an open communication culture.