Sales Manager

Hanshow; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Commuting allowance

Medical insurance allowance

Excellent Pension plan

Weekly Tea break

Quarterly team building

Job summary

A leading technology solutions provider is seeking an experienced B2B sales professional to drive complex sales projects and build long-term customer relationships in the Benelux region. The ideal candidate will have over 5 years of B2B sales experience, particularly in retail technology, and a solid understanding of the decision-making processes within enterprise customers. The role offers a competitive salary, extensive personal development opportunities, and a supportive work environment.

Qualifications

• 5+ years of experience in B2B sales, preferably in retail technology or IT solutions.
• Proven track record in managing complex solution-based sales.
• Strong understanding of the Benelux retail landscape.
• Strong negotiation, communication, and stakeholder management skills.

Responsibilities

• Act as the primary commercial owner for key customers in the Benelux region.
• Develop and maintain trusted relationships with customer decision-makers.
• Manage the full sales cycle from opportunity identification to contract closing.
• Take hands-on role in key projects and identify upselling opportunities.
• Monitor customer satisfaction and address related risks.
• Maintain a structured sales pipeline with accurate forecasting.

Skills

B2B sales experience

Relationship management

Negotiation skills

Communication skills

Stakeholder management

Education

Bachelor's degree in Business, Marketing, Engineering, or related field

MBA or commercial training

Job description

Are you an experienced B2B sales professional who thrives on building long-term customer relationships and driving complex sales projects hands-on?

Join Hanshow and play a pivotal role in expanding and strengthening our smart retail footprint across the Benelux region.

Key Responsibilities

• Act as the primary commercial owner for key customers and strategic accounts in the Benelux region, with a strong focus on long-term relationship management and customer success.
• Develop and maintain trusted relationships with decision-makers across customer organizations, including senior management, procurement, IT, and operations stakeholders.
• Manage the full sales cycle end-to-end: opportunity identification, solution positioning, proposal development, commercial negotiation, contract closing, and post-sale follow-up.
• Work closely with pre-sales, project delivery, product, and service teams to ensure customer requirements are clearly translated into viable technical and commercial solutions.
• Take a hands‑on role in key projects, supporting solution design discussions, commercial alignment, and ongoing account development.
• Identify upselling and cross‑selling opportunities within existing customers to drive sustainable revenue growth.
• Monitor customer satisfaction, proactively address commercial or delivery‑related risks, and ensure long‑term partnership continuity.
• Maintain a structured sales pipeline, provide accurate forecasting, and deliver against agreed revenue targets.
• Track market trends, customer needs, and competitor activities, feeding insights back to internal stakeholders to support product and go‑to‑market improvements.
• Represent Hanshow in customer meetings, industry events, and business forums as a trusted commercial partner.

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or a related field; MBA or commercial training is a plus.
• 5+ years of B2B sales experience, preferably within retail technology, IT solutions, electronics, or system integration environments.
• Proven experience managing complex, solution‑based sales cycles and long‑term key customer relationships.
• Strong understanding of the Benelux retail landscape and enterprise customer decision‑making processes.
• Highly hands‑on, commercially driven, and comfortable operating as an individual contributor rather than a people manager.
• Strong negotiation, communication, and stakeholder management skills.
• Structured, self‑driven, and resilient, with the ability to manage multiple opportunities in parallel.
• Fluency in English and Dutch is required; additional languages are an advantage.

What we offer

• Competitive salary in the relevant industry;
• Promising and sustainable self‑development and prospects;
• Wide technical and modern environment with interesting challenges;
• Professional environment with an open communication culture;
• Commuting allowance;
• Medical insurance allowance;
• Excellent Pension plan;
• Weekly Tea break;
• Quarterly team building.

About Hanshow

Founded in 2012, Hanshow is a leading provider of ESL and smart store solutions serving traditional retail, new retail, pharmacies, department stores, fashion, health care, and the entertainment industries, etc. We provide ESL and smart store solutions in 12,000+ stores in 50+ countries. Hanshow is a trusted partner among retailers worldwide. We strive to enhance the shopping experience by developing cutting edge technology and providing services to solve our clients' in‑store challenges. Our innovative spirit begins with our global team, improves the way we operate, and ultimately helps us deliver compelling end‑to‑end solutions.