Sales Manager Africa - FMCG Growth & Partnerships (Remote)

King of Reach; Netherlands; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Annual Christmas bonus

Performance bonus

Remote work option

25 days holiday

Travel allowance

Pension plan

Courses & growth

Mental health coaching

Disability insurance

Gym access

Bicycle plan

Job summary

King of Reach is seeking a Sales Manager Africa to drive commercial growth across the African market. You will develop strategic relationships with distributors, wholesalers, retailers, and key accounts while identifying new opportunities in a fast-moving, dynamic FMCG environment.

You will travel regularly within Africa, build sustainable partnerships, and collaborate with internal teams to ensure customer satisfaction and business expansion.

Qualifications

• Successful track record in sales, account management, or business development within an international B2B environment.
• Fluent in English (required); French and Arabic are a strong plus.
• Interest in Africa and its diverse markets and cultures and eager to develop knowledge of the region.
• Excel at building long-term business relationships and confidently lead commercial negotiations to drive growth.
• Combine strong analytical skills with an entrepreneurial mindset, enjoy international travel, and thrive in a fast-paced, dynamic environment.

Responsibilities

• Develop and execute commercial strategies to drive growth across the African market.
• Build, maintain, and expand long-term relationships with customers, distributors, and key stakeholders.
• Identify new business opportunities, lead commercial negotiations, and establish sustainable partnerships.
• Travel regularly throughout the region to strengthen customer relationships and stay ahead of market, consumer, and competitor developments.
• Work closely with internal teams to ensure customer satisfaction and business growth.

Skills

Sales

Account management

Business development

Job description

King of Reach is seeking a Sales Manager Africa to drive commercial growth across the African market. You will develop strategic relationships with distributors, wholesalers, retailers, and key accounts while identifying new opportunities in a fast-moving, dynamic FMCG environment.

You will travel regularly within Africa, build sustainable partnerships, and collaborate with internal teams to ensure customer satisfaction and business expansion.