Sales Manager Africa

King of Reach; Netherlands; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Annual Christmas bonus

Performance bonus

Remote work option

25 days holiday

Travel allowance

Pension plan

Courses & growth

Mental health coaching

Disability insurance

Gym access

Bicycle plan

Job summary

King of Reach is seeking a Sales Manager Africa to drive commercial growth across the African market. You will develop strategic relationships with distributors, wholesalers, retailers, and key accounts while identifying new opportunities in a fast-moving, dynamic FMCG environment.

You will travel regularly within Africa, build sustainable partnerships, and collaborate with internal teams to ensure customer satisfaction and business expansion.

Qualifications

• Successful track record in sales, account management, or business development within an international B2B environment.
• Fluent in English (required); French and Arabic are a strong plus.
• Interest in Africa and its diverse markets and cultures and eager to develop knowledge of the region.
• Excel at building long-term business relationships and confidently lead commercial negotiations to drive growth.
• Combine strong analytical skills with an entrepreneurial mindset, enjoy international travel, and thrive in a fast-paced, dynamic environment.

Responsibilities

• Develop and execute commercial strategies to drive growth across the African market.
• Build, maintain, and expand long-term relationships with customers, distributors, and key stakeholders.
• Identify new business opportunities, lead commercial negotiations, and establish sustainable partnerships.
• Travel regularly throughout the region to strengthen customer relationships and stay ahead of market, consumer, and competitor developments.
• Work closely with internal teams to ensure customer satisfaction and business growth.

Skills

Sales

Account management

Business development

Job description

Join the King of Reach team, where innovation meets impact in the vibrant world of food and beverage distribution! As part of the esteemed B&S family, we're on a mission to make premium consumer goods accessible to everyone, everywhere - infusing everyday lives with joy and comfort through top-quality products.

At King of Reach, we’re not just about distributing products; we’re about delivering happiness and flavour to the farthest corners of the globe. From duty-free channels to government sites and remote retail locations, our expertise ensures that the world's leading food and beverage brands find their way into the hands of consumers across distinct markets globally.

Job Description

Do you thrive in an international environment, enjoy discovering new markets, and have a passion for building long-term business relationships? Are you commercially driven, culturally aware, and ready to make a real impact across Africa? Then this opportunity could be your next career move.

Reach your full potential as Sales Manager Africa

At our company, sales is about more than closing deals. It is about building sustainable partnerships, understanding local market dynamics, and creating long-term value for customers. As Sales Manager Africa, you will be responsible for strengthening and expanding our presence across the region. You will develop strategic relationships with distributors, wholesalers, retailers, and key accounts while identifying new growth opportunities in a fast-moving and dynamic market. Your mission? To drive commercial growth and further establish our brands and solutions throughout Africa.

• Develop and execute commercial strategies to drive growth across the African market.
• Build, maintain, and expand long-term relationships with customers, distributors, and key stakeholders.
• Identify new business opportunities, lead commercial negotiations, and establish sustainable partnerships.
• Travel regularly throughout the region to strengthen customer relationships and stay ahead of market, consumer, and competitor developments.
• Work closely with internal teams to ensure customer satisfaction and business growth.

You will collaborate with ambitious commercial colleagues and regional partners who share a passion for international business. The team you are joining is young, energetic, and dynamic. Driven by a entrepreneurial spirit and a genuine enthusiasm for emerging markets. Together, you will shape the strategy, seize opportunities, and drive sustainable success across Africa. As a leading organization within the FMCG sector, we offer an entrepreneurial environment where initiative is valued, growth is encouraged, and success is rewarded.

Qualifications

This is you

You are commercially minded, internationally oriented, and energized by working with different cultures and business environments. You understand how relationships drive business in Africa and know how to balance strategic thinking with hands-on execution. You are comfortable operating independently, enjoy taking ownership, and see travel as an essential part of building successful partnerships.

You:

• Have a successful track record in sales, account management, or business development within an international B2B environment.
• Are fluent in English (required); French and Arabic are a strong plus.
• Have an interest in Africa and its diverse markets and culturesand are eager to develop your knowledge of the region.
• Excel at building long-term business relationships and confidently lead commercial negotiations to drive growth.
• Combine strong analytical skills with an entrepreneurial mindset, enjoy international travel, and thrive in a fast-paced, dynamic environment.

Additional Information

We offer you

• A good monthly salaryfitting with your experience, plus a yearly fixed Christmas bonus and a performance dependent bonus;
• The most up-to-date hardware (like a laptop) and software to ensure you complete your job in the best way possible;
• Working from home if compatible with your job and the job-related tasks;
• 25 vacation days, with the possibility to earn additional days;
• A travel allowance of up to 75 km single trip when you work at the office or homeworking allowance if you’re working remotely;
• A pension scheme where 2/3rd of the pension costs are paid by us;
• The possibility to take courses related to your growth ambitions and function;
• A coaching program focused on your mental health (non-binding);
• Participation in group insurance such as disability insurance and survivor’sinsurance
• Free use of our own gym;
• Bicycle plan where you can benefit from a substantial discount.