Sales Enablement & Content Strategy Lead

Optics11; Amsterdam; On-site; EUR 55,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

30 days holiday

Team lunches five times a week

International team

Job summary

Optics11 is seeking a Sales Enablement Specialist to empower our global sales team with current content, robust onboarding, and responsible use of AI. You will work with Sales Directors, Bid Management, Marketing, Product Management, Legal and IT.

You own the sales content library, ensure lifecycle processes, and maintain compliant external collateral. You will build training programs, track certifications, and translate field feedback into updated messaging to accelerate productivity.

Qualifications

• 3+ years in sales enablement or related commercial role in B2B.
• Experience building onboarding and training programmes.
• Managing a content library or enablement platform.
• Hands-on with generative AI tools in a business context.
• Ability to translate complex tech into clear content.
• Excellent command of English (written and spoken).
• Strong communication and detail-oriented mindset.

Responsibilities

• Own the sales content library and keep collateral current, version-controlled and easy to find.
• Run a content lifecycle with Marketing and Product Management, covering reviews and updates.
• Ensure external collateral complies with confidentiality and export control requirements.
• Maintain a library of reusable tender content for Bid Management.
• Build and maintain onboarding for new Sales Directors and Tech Sales.
• Develop and deliver training on products, applications, sales methodology, CRM and processes.
• Maintain the approved AI tools and guidelines for Sales.
• Train the sales team on effective and responsible use of AI.
• Translate feedback into updated battlecards and messaging.
• Measure content usage and training effectiveness, and report on it.
• Collaborate with Marketing to organise sales kick-offs and knowledge sessions.
• Contribute to continuous improvement of enablement processes and tools.

Skills

Sales enablement

Training programmes

Content management

Generative AI in business

English proficiency

Education

Bachelor’s degree in business, communication, engineering or related field

Tools

SharePoint

Highspot

Seismic

Job description

Optics11 is seeking a Sales Enablement Specialist to empower our global sales team with current content, robust onboarding, and responsible use of AI. You will work with Sales Directors, Bid Management, Marketing, Product Management, Legal and IT.

You own the sales content library, ensure lifecycle processes, and maintain compliant external collateral. You will build training programs, track certifications, and translate field feedback into updated messaging to accelerate productivity.