Sales Enablement Lead: Content, Training & AI

Optics11 Life; Amsterdam; On-site; EUR 60,000 - 85,000; Full time

Benefits offered by this job

30 days holiday per year

Competitive salary and benefits

Fresh team lunches five times a week

International team with 20 nationalies

Job summary

Optics11 Life, a fast-growing deep-tech company in the Netherlands, seeks a Sales Enablement Specialist to equip the global sales team with current content, training, and the right AI tools.

You will own the sales content library, drive onboarding and training programs, ensure confidentiality/export controls compliance, and partner with Marketing, Product Management, Legal and IT to keep materials fresh and effective.

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• 3+ years in sales enablement, sales training, product marketing or similar B2B roles.
• Proven onboarding and training programme experience.
• Experience managing a content library or enablement platform (SharePoint/Highspot/Seismic).
• Hands-on with generative AI tools in a business context and focus on output quality.
• Ability to distill complex technical products into clear content.
• Excellent written and spoken English; strong communication and detail orientation.

Responsibilities

• Own the sales content library, keeping collateral current and easy to find.
• Run content lifecycle with Marketing and Product Management for updates and retirement.
• Ensure external collateral complies with confidentiality and export controls.
• Maintain a library of reusable tender content for Bid Management.
• Develop onboarding for Sales Directors and Tech Sales to reduce time to productivity.
• Deliver training on products, applications, sales methodology, CRM and processes.
• Maintain approved AI tools, use cases, prompts, and governance in line with policies.
• Keep AI knowledge sources current and validated for accurate output.
• Train sales team on responsible AI use and monitor output quality.
• Translate field feedback into updated battlecards and messaging.
• Measure content usage and training effectiveness, reporting to Sales Operations Lead.
• Collaborate with Marketing on sales kick-offs and knowledge sessions.
• Continuously improve enablement processes and tooling with automation.

Skills

Sales enablement

Training & onboarding

Content strategy

English communication

Education

Bachelor's degree in business, communication, engineering or related field

Tools

SharePoint

Highspot

Seismic

Salesforce

LMS (Learning Management System)

Job description

Optics11 Life, a fast-growing deep-tech company in the Netherlands, seeks a Sales Enablement Specialist to equip the global sales team with current content, training, and the right AI tools.

You will own the sales content library, drive onboarding and training programs, ensure confidentiality/export controls compliance, and partner with Marketing, Product Management, Legal and IT to keep materials fresh and effective.