Sales Operations Lead

Optics11; Amsterdam; On-site; EUR 65,000 - 95,000; Full time

Job summary

Optics11 is seeking a senior Sales Operations Lead to standardize and scale its fast-growing global sales team. You will own the CRM, drive a major implementation, and align forecasting, reporting and processes across functions.

In this hands-on role you will transform country-based sales teams into a unified operating model, build dashboards, govern pricing and deal desk, and partner with Marketing, Finance and HR to enable rapid commercial growth. English proficiency required; Dutch preferred.

Qualifications

• 5+ years in Sales Operations or Revenue Operations in B2B.
• Proven CRM owner or project lead with implementation experience.
• Solid knowledge of Salesforce or equivalent.
• Forecasting and pipeline management ownership.
• English proficiency; Dutch preferred.

Responsibilities

• Lead CRM project as business owner with internal and partner coordination.
• Translate commercial processes into requirements and target design.
• Maintain CRM as single source of truth for Sales.
• Own forecasting process, stage definitions, and pipeline reviews.
• Build KPI dashboards on pipeline, win rates, bookings.
• Design lead-to-quote-to-order process including pricing governance.
• Support annual planning, territory design, and capacity planning.
• Create onboarding and enablement for new sales hires.
• Collaborate with Marketing, Finance, IT and Operations.

Skills

CRM ownership

Forecasting

Data dashboards

Stakeholder mgmt

Process design

Project leadership

Education

Bachelor’s/Master’s degree

Tools

Salesforce

HubSpot

Power BI

Job description

About Optics11

Optics11 is a fast-growing technology company developing advanced fiber-optic sensing solutions for some of the world’s most demanding environments.

Our solutions protect critical infrastructure such as sea-lanes, offshore energy assets and subsea cables. In Underwater Security, OptiBarrier provides immediate, over-the-horizon threat detection and OptiArray is our low-power optical thin-line towed array for unmanned underwater vehicles and submarines. In Energy, OptiFinder enables early detection of faults in high-voltage infrastructure.

The Role

Job profile

As Sales Operations Lead you will make Optics11’s sales organization predictable and scalable while headcount grows aggressively. You will be part of the Global Sales team, reporting to the SVP Global Sales, and work closely with the Sales Directors, Bid Management, Marketing, Finance, HR, Legal, IT and Operations.

This is a new, senior individual contributor role. You turn a country-based sales team into one operating model: a single forecast, one set of processes and one CRM as the backbone. In your first year you lead a major CRM project as business owner, working with an implementation partner, so that all sales processes, reporting and forecasting are built on it.

Key Responsibilities

• Own and lead the CRM project as business owner, coordinating the implementation partner, internal stakeholders, planning, scope and budget
• Translate commercial processes into clear requirements and a target design, and ensure migration, testing, training and adoption are delivered to a high standard
• Own the CRM after go-live as the single source of truth for Sales, including data quality, governance, reporting and roadmap
• Own the sales forecasting process and cadence, including stage definitions, exit criteria and pipeline reviews with the Sales Directors
• Build the KPI framework and automated dashboards on pipeline, conversion, win rates, deal velocity and bookings
• Design and document the commercial process from lead handover to quote-to-order, including pricing governance, discount approvals and deal desk
• Support Bid Management with process, templates and a structured go/no-go and bid review approach
• Design and maintain commission plans for the own sales team, including target setting, modelling, individual agreements and payout calculations, with Finance and HR
• Support annual planning, including territory design, targets and capacity planning
• Build the onboarding and enablement foundation for new sales hires
• Collaborate with Marketing, Finance, IT and Operations to create one seamless lead-to-order process
• Contribute to continuous improvement of processes and tools, with automation as the default

Nice to Have

• Experience in fiber optics, sensing, energy, defense or another high-tech environment
• Experience with complex, long-cycle sales including tenders, bids or government procurement
• Experience with multiple CRM platforms (e.g. Salesforce and HubSpot) and data migration between them
• Deal desk experience, including pricing governance and discount approvals
• Experience designing sales compensation and commission plans in B2B
• Experience in a scale-up with rapid commercial team growth

Requirements

• Bachelor’s or Master’s degree in business, economics, engineering, information management or a related field, or equivalent experience
• 5+ years of experience in Sales Operations, Revenue Operations or a similar commercial operations role in B2B
• Proven experience as business owner, product owner or project lead in a CRM implementation or migration, working with an implementation partner
• Solid knowledge of an enterprise CRM platform such as Salesforce
• Proven ownership of a forecasting and pipeline management process
• Experience building dashboards and KPI frameworks (CRM reporting, Power BI or similar)
• Excellent command of English, written and spoken; Dutch preferred
• Strong communication skills, the confidence to challenge senior colleagues and a collaborative, hands-on mindset
• Ability to pass a background / security screening