Sales Director

Owen Daniels; Amsterdam; Hybrid; EUR 180,000 - 240,000; Full time

Job summary

Owen Daniels is seeking a Director of Sales for Benelux, with responsibility for the Netherlands, Belgium and Luxembourg. The role entails owning the commercial strategy, revenue and P&L, and building a high-performance regional sales organization in a hybrid setup from the Netherlands.

The candidate will drive annual sales targets, manage key accounts, and work closely with HQ on forecasting, pricing, and product roadmap feedback, while representing the business at major industry events across

Qualifications

• Senior sales leadership experience in solar PV.
• Strong network across Benelux distribution, installers and EPCs.
• Track record of achieving regional revenue targets.
• Experience negotiating pricing and channel agreements.
• Ability to build or lead a local sales team.
• Fluent English; Mandarin preferred.

Responsibilities

• Own and deliver annual sales and volume targets across the Benelux region.
• Develop and manage relationships with distributors, wholesalers, EPCs, installers and developers.
• Lead direct engagement with key accounts including rooftop, C&I and ground-mount projects.
• Build regional sales structure and hire/lead a local team as the business scales.
• Negotiate commercial framework agreements, pricing, volume commitments and terms.
• Collaborate with HQ on forecasting, pricing strategy and product roadmap feedback.
• Provide market, regulatory and competitor intelligence to European and global leadership.
• Represent the business at industry events and customer conferences across the region.

Skills

Senior sales leadership

Benelux network

Revenue targets

Pricing & negotiations

Team leadership

English fluent

Mandarin preferred

Dutch/Flemish/German advantage

Job description

Director of Sales, Benelux | Tier 1 Solar Manufacturer | Hybrid (Netherlands)

We are retained on a confidential basis by a global Tier 1 solar technology manufacturer to appoint a Director of Sales for the Benelux region. The business is one of the fastest growing module producers in the world, with European headquarters in the Netherlands and a rapidly expanding footprint across the region. Full company details are shared with shortlisted candidates under confidentiality.

The role

Reporting into European leadership, you will own the commercial strategy, revenue and P&L for the Netherlands, Belgium and Luxembourg. This is a build and grow mandate rather than a caretaker seat.

• Own and deliver the annual sales and volume targets across the Benelux market
• Develop and manage relationships with distributors, wholesalers, EPCs, installers and developers, from top to top level through to day to day account management
• Lead direct engagement with key accounts, including large rooftop, C&I and ground-mount project owners
• Build the regional sales structure, with responsibility for hiring, developing and leading a local team as the business scales
• Negotiate commercial framework agreements, pricing, volume commitments and annual terms
• Work closely with HQ on forecasting, allocation, pricing strategy and product roadmap feedback
• Feed market, regulatory and competitor intelligence back into the European and global leadership team
• Represent the business at industry events, trade shows and customer conferences across the region

What you will bring

• Proven senior sales leadership within solar PV, ideally with a module, inverter or energy storage manufacturer, or with a major Benelux distributor
• A live and credible network across Benelux distribution, installer and EPC channels
• Track record of carrying and delivering significant regional revenue or volume targets
• Commercial depth in pricing, framework negotiation and channel management
• Experience building or leading a small local sales team, or clear readiness to step up into that
• Fluent English essential. Mandarin is strongly preferred, given close daily interaction with HQ, but strong non-Mandarin speaking candidates with the right market network will absolutely be considered
• Dutch, Flemish, French or German are an advantage
• Based in or willing to relocate to the Netherlands, with regular travel across the region

What is on offer

• Senior leadership seat with genuine regional autonomy and a direct line into European and global HQ
• Hybrid working from the Netherlands head office
• Competitive base salary plus performance related bonus, package benchmarked to experience
• The chance to scale a premium product in one of Europe's most mature and most competitive solar markets

Applications and conversations are handled in strict confidence. No details are shared with the client without your permission.