Marketing Manager Benelux

GoodWe; Rotterdam; On-site; EUR 70,000 - 110,000; Full time

Job summary

GoodWe is seeking a Marketing Manager Benelux to lead and execute marketing strategies in the Benelux region, focusing on localization, brand awareness, and supporting sales growth. The role involves planning the annual marketing plan and budget, running 360 campaigns across META, LinkedIn, email, PR, events, and creating compelling content for newsletters, digital ads, case studies, and webinars.

You will oversee social media, nurture leads, and collaborate with HQ, Sales, and partners.

Qualifications

• Bachelor’s or master’s degree in marketing, Business Administration, Communications, or a related field.
• 5+ years of experience in marketing, preferably in renewable energy, PV, or technology sectors.
• Strong understanding of the Benelux energy markets and business culture.
• Proven experience in B2B marketing and supporting regional sales growth.
• Professional working proficiency in English; native or fluent Dutch.
• Ability to work autonomously, manage multiple projects, and deliver results in a fast-paced matrixed organization.
• Solid knowledge of digital marketing tools, social media, CMS, email marketing, marketing automation, analytics, and AI-driven tools.

Responsibilities

• Develop, own, and manage the annual Benelux marketing plan and budget.
• Plan, coordinate, and execute integrated 360 marketing campaigns (META, LinkedIn, email, website, PR, events).
• Create and adapt content for multi-channel campaigns including newsletters, digital ads, case studies, and webinars.
• Oversee social media planning, copywriting, engagement, and campaign reporting.
• Lead generation activities with landing pages, gated content, webinars, and emails.
• Collaborate with Sales, Product, HQ and partners to maximize opportunities.
• Plan and execute trade shows, expos, and conferences with pre/post-event campaigns.
• Coordinate with Sales, Product, HQ, and vendors to deliver impactful event participation.
• Manage webinars end-to-end and reporting.
• Support PR efforts such as media outreach and award applications.

Skills

B2B marketing

Lead generation

Campaign management

Digital marketing

Marketing analytics

English proficiency

Dutch language

Cross-functional collaboration

Event management

Education

Bachelor’s or Master’s degree in marketing/related field

Tools

CMS

Marketing automation

Analytics tools

Job description

Direct Report to: Territory Manager Benelux

Functional Report to: Marketing Director Europe (ex-DACH)

Department: Marketing

About the Role:

We are looking for a dynamic and results-driven Marketing Manager Benelux to lead and execute marketing strategies in the region. The ideal candidate will have a strong background in B2B marketing within the renewable energy or PV industry and will be responsible for localizing and implementing marketing campaigns, driving brand awareness, and supporting our sales team in achieving business growth.

Key Responsibilities:

Marketing Strategy, Planning & Budget Management

Develop, own, and manage the annual marketing plan and budget for the Benelux region, ensuring alignment with regional business objectives.

Monitor budget utilization, track ROI, and optimize spend across campaigns and activities.

Campaign Execution

Plan, coordinate, and execute integrated 360 marketing campaigns (META, LinkedIn, email, website, PR, events, etc.) to increase brand awareness, generate leads, and boost sales.

Collaborate closely with HQ and regional stakeholders to ensure consistent brand messaging and alignment with commercial goals.

Content Campaigns, Newsletters & Social Media

Create and adapt content for multi-channel campaigns, including newsletters, digital ads, case studies, editorials, trainings and webinars.

Oversee social media planning, including scheduling, copywriting, engagement, and campaign reporting.

Lead Generation

Develop and implement lead generation and nurturing activities (e.g. landing pages, gated content, webinars, and email campaigns).

Work closely with Sales to ensure leads are qualified, tracked, and converted.

Plan and execute regular marketing activities with channel partners (distributors, installers, and strategic accounts), including co-branded campaigns, newsletters, and events.

Build strong relationships with key partners to maximize brand visibility and sales opportunities.

Lead the planning, promotion, and execution of trade shows, expos, and conferences - including pre-event campaigns, on-site presence (booth design, materials, branding), and post-event follow-up.

Coordinate with Sales, Product, HQ, and external vendors to deliver impactful event participation that supports sales goals.

Manage webinars end-to-end, from setup and promotion to lead follow-up and reporting.

Support PR efforts such as media outreach, award applications, and speaker opportunities to increase visibility in the region.

Requirements:

Bachelor’s or master’s degree in marketing, Business Administration, Communications, or a related field.

Minimum 5 years of experience in marketing, preferably in the renewable energy, PV, or technology sectors.

Strong understanding of the Benelux energy markets and business culture.

Proven experience in B2B marketing and supporting regional sales growth.

Professional working proficiency in English is required; native or fluent Dutch is required. Any additional European languages are a plus.

Demonstrated ability to work autonomously, manage multiple projects simultaneously, and deliver results in a fast-paced, matrixed organization.

Solid knowledge of digital marketing tools and platforms, including social media, CMS, email marketing, marketing automation, analytics, and emerging AI-driven tools.

Experience collaborating cross-functionally with Sales, Product, HQ teams, and external partners.

Willingness to travel occasionally within the region for events, partner activities, and meetings.