RGM Promo Mgr – Benelux

PepsiCo; Utrecht; On-site; EUR 70,000 - 100,000; Full time

Job summary

PepsiCo Inc. in the Netherlands is seeking a data-driven RGM Analyst to lead the promotional and trade-spend agenda for Benelux and NL markets. You will analyze promotions, generate strategy, and partner with sales to deliver insights and governance.

The role requires 5–6 years in FMCG, strong Excel skills, and fluency in English; experience with RGM methods and syndicated data is preferred. A university degree is required.

Qualifications

• University degree in Economics, Finance or Business required.
• 5–6+ years in FMCG and RGM context preferred.
• Strong analytical capabilities and data-driven decision making.

Responsibilities

• Lead promotional analytics and trade spend governance for BNL and NL.
• Develop and communicate promotional insights and strategy with sales teams.
• Integrate internal and external data sources to inform decisions.
• Deliver performance reviews to leadership across BE and NL.
• Maintain promotional guidelines and align with leadership.

Skills

Analytical skills

Data modeling

Excel proficiency

English fluency

RGM knowledge

Sales Finance experience

Cross-functional collaboration

Commercial mindset

Education

Bachelor's degree in Economics/Finance/Business

Tools

Excel

Job description

Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

You will be part of PepsiCo’s Western Europe Operating Unit, which encompasses multiple regions across our Market Units: Benelux, France, Iberia (Spain & Portugal), and GRoW (Germany and the Rest of Western Europe: Austria, Italy, Nordics Food, Switzerland).

This role will lead the BNL promotional RGM agenda (together with the promotional analyst). The role leads promotional analysis, strategy generation, execution and reviews across BNL markets. The role is a key partner to the sales teams, understanding challenges and building solutions which meet both PepsiCo & our customers needs. As such will also support the capability agenda on promotions both within RGM and across the organisation.

Responsibilities

• Overall
• • Support RGM capability across BNL, leading promotional and trade spend elements
  • Be an engaged part of BNL RGM team, covering and supporting, as required
  • Support and enhance promo / trade strategy with regular governance structures

• Promo Strategy & Trade Spend

• • Create and/or ensure accurate and detailed promotional analytics and turns them into insights
  • Integrating internal financial, external syndicated and customer data
  • Across all key customers & channels, BE & NL
  • Deliver promotional & trade spend performance reviews to BE and NL leadership
  • Maintain accurate & detailed promotional guidelines, approved by GM, CFO & RGM lead
  • Monitor and support execution of promotional strategy through strong engagement with sales, both formalized and informal
  • Lead all elements of CDA / P4P work within BNL (strategy, monitoring, governance etc.)
  • In close collaboration with DX / Sales / Sales Finance, develop & align promotional strategies for AOP & PSP plans
  • Understand the promo and trade-spend elements of YTD performance and PxF

Qualifications

• University degree (Economics, Finance, Business Degree)
• Minimum of 5-6 years in FMCG industry
• Top Class analytical skills; ability to model raw data with ease to draw strategic and tactical recommendations
• Excellent communication & influencing skills on different levels in the organization
• Experience in at least 1 of RGM Commercial, DX, Sales Finance or Insights, in particular knowledge of:
  • RGM techniques
  • Customer mindset understanding concerns or opportunities that customers may have on trade spend / promotions
  • Financial workings down to GM% including promotions
  • Knowledge of syndicated and customer data sources
• Commercial drive (results & solution focused, flexible/adaptable)
• Self-starter, persistent, well-organized with passionate drive
• Computer-literate & highly proficient in Excel
• Proficient in English

At PepsiCo, we are committed to creating an inclusive and accessible workplace for everyone. To help us provide any necessary accommodations during the recruitment process and beyond, we invite you to voluntarily share whether you have a disability or health condition that may require support. This information is confidential and will only be used to ensure we can support you appropriately. You are not required to disclose anything you are not comfortable sharing.