Perfect Store Intern: Shopper Insights & Data Strategy

PepsiCo Inc.; Utrecht; On-site; EUR 5,600 - 7,300; Full time

Benefits offered by this job

550€/month internship stipend

Travel reimbursement

Work-from-home toolkit

Mentorship and hands-on experience

Job summary

PepsiCo BeNeLux offers an internship program for (near-)graduates in the Netherlands, January/February to July 2027. You’ll work on research, data analysis, and translating shopper insights into in-store actions, with mentorship and hands-on experience.

You’ll join a group of around 30 interns, gaining experience across Sales, Category Management, and Marketing, with compensation of 550€/month and travel reimbursement. English and Dutch required, study or recent graduation within 3 months.

Qualifications

• Curiosity about shoppers, consumer behavior, market trends and AI.
• Strong data-analysis skills and enjoy working with data to uncover insights.
• Solid Excel and PowerPoint skills; Power BI is a plus.
• Able to translate analyses into clear, actionable recommendations.
• Proactive, takes initiative and drives projects from idea to execution.
• Strong communicator who can present findings to stakeholders.
• Detail-oriented and organized to manage multiple priorities.
• Fluent in Dutch and English.

Responsibilities

• Work with NielsenIQ data and internal data to identify market opportunities and growth drivers.
• Analyze category, shopper and customer data and translate insights into recommendations.
• Support the development of Perfect Store strategies by identifying ideal assortment and shelf layout.
• Contribute to improvement projects that make processes smarter and faster.
• Spot trends by monitoring market developments and shopper behavior.
• Visit retailers and Away From Home customers to observe execution and identify opportunities.
• Experiment with tools from Excel, Power BI, to AI-powered insights.
• Help develop and maintain the Picture of Success Playbook for Retail and Away From Home channels.
• Create presentations and recommendations for internal stakeholders and customer-facing projects.
• Collaborate with Sales, Category Management, Revenue Management, and Shopper Marketing to bring insights to life.

Skills

Shoppers insights

Data analysis

Excel

PowerPoint

Power BI

Communication

Proactive

Team collaboration

Dutch & English

Education

Current student or recent graduate (0–3 months after graduation)

Tools

Excel

Power BI

Job description

PepsiCo BeNeLux offers an internship program for (near-)graduates in the Netherlands, January/February to July 2027. You’ll work on research, data analysis, and translating shopper insights into in-store actions, with mentorship and hands-on experience.

You’ll join a group of around 30 interns, gaining experience across Sales, Category Management, and Marketing, with compensation of 550€/month and travel reimbursement. English and Dutch required, study or recent graduation within 3 months.