Luxury Retail Coach & Sell-Out Growth Leader

LVMH Group; Capelle aan den IJssel; On-site; EUR 42,000 - 65,000; Full time

Job summary

Guerlain seeks a motivated Retail Coach and Sell-Out Developer to drive sell-out performance and elevate the expertise of Beauty Consultants across Fragrance, Skincare and Make‑up. This full-time role blends direct sales coaching with leadership on the shop floor, ensuring exceptional customer experiences in line with Guerlain’s luxury standards.

You will lead BC coaching initiatives, work with the trainer to refine selling techniques, maintain premium product displays, and actively contribute

Qualifications

• Proven 5+ years in luxury retail sales.
• Coaching and developing retail teams.
• Strong product knowledge in fragrance, skincare and make-up.
• Fluent in Dutch and English.
• MS Office skills (PowerPoint, Excel, Word).

Responsibilities

• Conduct regular on-site coaching sessions with Beauty Consultants at counters, providing feedback and hands-on guidance.
• Develop personalized coaching plans addressing selling skills, product knowledge, and customer engagement.
• Lead BC training on new product launches and Guerlain storytelling.
• Collaborate with the Commercial and Retail Project Manager to review sales data and coaching impact.
• Lead by example on the shop floor to achieve weekly and monthly sell-out targets across all axes: Fragrance, Skincare and Make-up.
• Maintain optimal display presentation, inventory awareness, testers availability and visual merchandising guidelines.
• Deliver exceptional, personalized customer experiences and uphold Guerlain grooming standards.

Skills

Luxury retail

Coaching

Sales targets

Customer service

Communication

Tools

Microsoft Office

Job description

Guerlain seeks a motivated Retail Coach and Sell-Out Developer to drive sell-out performance and elevate the expertise of Beauty Consultants across Fragrance, Skincare and Make‑up. This full-time role blends direct sales coaching with leadership on the shop floor, ensuring exceptional customer experiences in line with Guerlain’s luxury standards.

You will lead BC coaching initiatives, work with the trainer to refine selling techniques, maintain premium product displays, and actively contribute