Remote VIP CRM Team Lead - Data-Driven Growth

Jobgether SRL; Netherlands; Remote; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Fully remote work

Full-time employment

Wellbeing perks

Training and development

Home office setup

Language courses

Dental care

Books and stationery

Job summary

Jobgether SRL is seeking a VIP CRM Team Lead based in the Netherlands. You will lead CRM strategy and day-to-day execution for high-value customers, shaping the full VIP lifecycle from pre-VIP to reactivation in a fast-paced iGaming environment.

You will collaborate with Product, VIP Support, Content, Casino, and other teams, building innovative approaches to improve customer value and experience while building a high-performing CRM function globally.

Qualifications

• 2–3+ years CRM experience in the iGaming industry.
• Experience leading or managing a CRM team or a closely related function.
• Strong knowledge of lifecycle communication, customer segmentation, retention strategies, and promotional mechanics.
• Experience using CRM and financial performance metrics to inform commercial decisions.
• Ability to create, assess, and optimize promotional plans based on performance data and customer behavior.
• Experience with VIP audiences and personalized communication is a strong advantage.

Responsibilities

• Lead the VIP CRM team, overseeing task allocation, priorities, daily workflows, and performance.
• Build and optimize the VIP customer lifecycle across communications, promotions, reactivation, and pre-VIP engagement.
• Develop promotional plans and coordinate their execution with customer segments and business goals.
• Define segmentation strategies for different player groups and values.
• Monitor CRM and financial metrics weekly and monthly and adjust initiatives accordingly.
• Review CRM processes and workflows to identify gaps and improvements.
• Coordinate CRM initiatives with Product, VIP Support, Content, Casino, and other teams for aligned execution.
• Monitor competitors and market developments to propose new strategies and growth opportunities.

Skills

CRM strategy

People leadership

Data analysis

English communication

Tools

CRM platforms

Job description

Jobgether SRL is seeking a VIP CRM Team Lead based in the Netherlands. You will lead CRM strategy and day-to-day execution for high-value customers, shaping the full VIP lifecycle from pre-VIP to reactivation in a fast-paced iGaming environment.

You will collaborate with Product, VIP Support, Content, Casino, and other teams, building innovative approaches to improve customer value and experience while building a high-performing CRM function globally.