CRM Manager

BettingJobs; Netherlands; Remote; EUR 50,000 - 70,000; Full time

Job summary

A leading recruitment agency in gambling is seeking a CRM Manager to develop and optimize campaigns tailored to the Dutch player lifecycle. This role is remote based in the Netherlands and requires a candidate with at least 3 years of experience in CRM within the iGaming industry. The successful candidate will possess strong analytical skills and native-level Dutch proficiency. Join a dynamic team working in a vibrant market with a focus on compliance and customer engagement.

Qualifications

• Minimum 3 years’ experience in CRM or Lifecycle Marketing, ideally in iGaming.
• In-depth knowledge of the Dutch iGaming landscape and customer behaviour.
• Familiarity with GDPR and Dutch gambling compliance regulations.

Responsibilities

• Plan and execute multi-channel CRM campaigns focused on the Dutch player lifecycle.
• Collaborate with teams to ensure local initiatives alignment.
• Monitor CRM KPIs and report on campaign effectiveness.

Skills

Customer segmentation

A/B testing

Analytical mindset

Native-level Dutch

Fluent English

Tools

Optimove

Braze

Salesforce

Looker

Power BI

Tableau

Job description

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Senior Recruitment Consultant at bettingjobs.com

BettingJobs is currently hiring for a leading gambling operator looking to a CRM Manager based remotely in the Netherlands.

Key Responsibilities:

• Plan, execute, and optimise multi-channel CRM campaigns focused on the Dutch player lifecycle
• Collaborate with central marketing, product, data, and compliance teams to ensure local initiatives are aligned with the company’s global strategy
• Use customer insights and segmentation to personalise offers and promotions
• Ensure all campaigns are fully compliant with Dutch gambling laws and regulations (KSA)
• Monitor CRM KPIs and performance metrics; report on campaign effectiveness and adjust strategies accordingly
• Manage and maintain customer databases and segmentation
• Support player reactivation and VIP engagement in collaboration with the Customer Support and VIP teams
• Act as the CRM voice for the Netherlands internally, advocating for the local player and market needs

Requirements:

• Minimum 3 years’ experience in CRM or Lifecycle Marketing, ideally in the iGaming or online entertainment industry
• In-depth knowledge of the Dutch iGaming landscape and customer behaviour
• Native-level Dutch and fluent English language skills (written and verbal)
• Experience with CRM platforms such as Optimove, Braze, Salesforce, or similar
• Strong analytical mindset and experience working with BI tools like Looker, Power BI, or Tableau
• Hands-on knowledge of customer segmentation, retention strategies, and A/B testing
• Familiarity with GDPR and Dutch gambling compliance regulations
• Detail-oriented with excellent organizational and project management skills
• Passion for gaming and a data-driven approach to decision-making

Nice to Have:

• Experience working with regulated markets and local authorities like Kansspelautoriteit (KSA)
• Understanding of gamification mechanics and bonus optimisation
• Background in UX/CX as it relates to player journeys and CRM automation

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Gambling Facilities and Casinos

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