Remote Senior Email Copy Lead — DTC Retention & Campaigns

OKTOBER; Amsterdam; Remote; EUR 40,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

Generous paid time off

Fully remote

Job summary

OKTOBER is a remote-first copy agency focused on turning one-time buyers into loyal customers for DTC brands. The team values ownership, high-volume email copy, and strong creative ideas. You’ll set copy standards across brands and work with founders of fast-growing e-commerce brands.

The role demands senior email copywriting at an agency or freelance level, with a track record of delivering real emails and measurable results, across multiple brands in a fast-paced environment.

Qualifications

• 5+ years hands-on writing email/CRM copy for e-commerce or DTC brands.
• Native English or Dutch with strong copywriting instincts.
• Agency background with multi-brand and multi-tone writing experience.
• Portfolio of real emails with results where possible.
• Ability to explain why the copy worked and what to change.

Responsibilities

• Write campaigns and flows in Klaviyo for high-volume, complex DTC accounts.
• Transform briefs into persuasive, sales-driven copy for promos and launches.
• Bring fresh creative ideas beyond the brief.
• Create tone-of-voice guides per brand and a best-practice library.
• Provide feedback and coaching to other writers to raise overall quality.
• Help establish and grow the dedicated-copywriter model.

Skills

Native English

Native Dutch

5+ years email/CRM copywriting

Agency background

Portfolio of real emails

Explain why copy worked

Tools

Klaviyo

Job description

OKTOBER is a remote-first copy agency focused on turning one-time buyers into loyal customers for DTC brands. The team values ownership, high-volume email copy, and strong creative ideas. You’ll set copy standards across brands and work with founders of fast-growing e-commerce brands.

The role demands senior email copywriting at an agency or freelance level, with a track record of delivering real emails and measurable results, across multiple brands in a fast-paced environment.