Lead Copywriter | Email & Retention | Remote

OKTOBER; Amsterdam; Remote; EUR 40,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

Generous paid time off

Fully remote

Job summary

OKTOBER is a remote-first copy agency focused on turning one-time buyers into loyal customers for DTC brands. The team values ownership, high-volume email copy, and strong creative ideas. You’ll set copy standards across brands and work with founders of fast-growing e-commerce brands.

The role demands senior email copywriting at an agency or freelance level, with a track record of delivering real emails and measurable results, across multiple brands in a fast-paced environment.

Qualifications

• 5+ years hands-on writing email/CRM copy for e-commerce or DTC brands.
• Native English or Dutch with strong copywriting instincts.
• Agency background with multi-brand and multi-tone writing experience.
• Portfolio of real emails with results where possible.
• Ability to explain why the copy worked and what to change.

Responsibilities

• Write campaigns and flows in Klaviyo for high-volume, complex DTC accounts.
• Transform briefs into persuasive, sales-driven copy for promos and launches.
• Bring fresh creative ideas beyond the brief.
• Create tone-of-voice guides per brand and a best-practice library.
• Provide feedback and coaching to other writers to raise overall quality.
• Help establish and grow the dedicated-copywriter model.

Skills

Native English

Native Dutch

5+ years email/CRM copywriting

Agency background

Portfolio of real emails

Explain why copy worked

Tools

Klaviyo

Job description

We are one of the fastest-growing Shopify Retention Agencies and our clients love us for it. We are a small but focused team of people whose main goal is to turn our clients’ one-time buyers into their loyal customers. If you have the same focus and passion for it, then you’re the perfect person for us!

We are a remote-first agency which means that your schedule is flexible as long as you can be available at least between 12 and 5 PM CE(S)T when we’re in the office time zone. Don’t apply if you can’t stick to that schedule!

Your mission

be our first dedicated copywriter. Write for our most complex, high-volume DTC brands, and set the copy standard the rest of the agency writes to.

What you'll do

1. Write campaigns and flows in Klaviyo for our highest-volume, most complex DTC accounts

2. Turn Retention Manager briefs into copy that sells: promo mechanics, product education, launches and seasonal peaks like Black Friday

3. Bring new creative ideas to the table, not just execute the brief

4. Set the standard: tone-of-voice guides per brand, a best-practice library for common email types, and the AI prompts and workflows the team uses

5. Review and give feedback on Retention Manager copy, and coach them so their own writing improves

6. Prove out the dedicated-copywriter model, then help us grow it

What we’re looking for (non negotiable)

1. Native English or native Dutch speaker

2. 5+ years hands-on writing email/CRM copy for e-commerce or DTC brands: campaigns, flows, promotions, offers and product education

3. Agency background: writing for several brands and tones at once, under tight deadlines

4. A portfolio of real, sent emails, with results where possible

5. You can explain why your copy worked, and what you’d change

What you’ll get

1. Competitive salary

2. Generous paid time off

3. Fully remote - work from wherever you do your best work

4. Real ownership: you set the copy standard for the whole agency, with a path to lead your own copy team

5. Access to all tools, data, courses and coaches you need to get there

6. Direct access to founders of the fastest growing e-commerce brands worldwide

This is for you if

• You’re a senior email copywriter at an agency, or a freelancer who wants a team around you, and you want ownership of the craft

• You want the biggest, highest-volume brands on your desk, not the easy ones

• You like making other writers better, not just doing your own work well

This is not for you if

• You want to manage only and stop writing

• Your portfolio is mostly brand, long-form, social or ads copy, with no full emails

• You need constant direction to know what to do next

Speak soon