Senior PMM, GTM Launches - Remote

Mira; Amsterdam; Remote; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Remote work

+Competitive salary

OKR-based bonus

Career growth

International team

Flexible schedule

Job summary

Mira is seeking a Senior Product Marketing Manager to own the go-to-market for new product launches, from branding and positioning to retail expansion. This launch-owner role covers DTC and omnichannel, with responsibility for GTM strategy, market research, and commercial planning.

The successful candidate will build GTM from the ground up, shape pricing and messaging, and lead cross-functional teams across marketing, design, and sales.

Qualifications

• 5+ years in product marketing, brand, or GTM roles across retail and D2C.
• Proven end-to-end launches from positioning to rollout.
• Experience leading retail GTM for new products and scaling across channels.
• Ability to shape pricing, margins, and unit economics.
• Comfort interpreting data and making data-driven decisions.

Responsibilities

• Develop and own GTM strategy for each product across DTC and retail.
• Identify customer needs and market trends through research.
• Define value proposition, messaging, and differentiation.
• Lead naming, branding, and packaging messaging.
• Oversee launches from strategy to execution on schedule.
• Develop omnichannel strategy including pricing and trade assets.
• Collaborate with cross-functional teams to align decisions.
• Monitor KPIs and translate insights into improvements.

Skills

Product marketing

GTM strategy

Retail GTM

Brand management

Cross-functional leadership

Data-driven decisions

Education

Bachelor's degree in Marketing

Job description

Mira is seeking a Senior Product Marketing Manager to own the go-to-market for new product launches, from branding and positioning to retail expansion. This launch-owner role covers DTC and omnichannel, with responsibility for GTM strategy, market research, and commercial planning.

The successful candidate will build GTM from the ground up, shape pricing and messaging, and lead cross-functional teams across marketing, design, and sales.