Remote GTM Principal, EMEA — Lead AI-Driven Growth

TheSoul Group; Amsterdam; Remote; EUR 120,000 - 180,000; Full time

Job summary

TheSoul Group is seeking a GTM Principal to own and open a market from first conversation to signed contract. You will manage CEO relationships, run the demo, negotiate terms, and guide expansion after go-live, with a deployment team backing you.

The role emphasizes hands-on AI, real client impact, and end-to-end deal execution, including renewal and expansion on trusted accounts. Remote-first, travel ~30–60% within EMEA and beyond.

Qualifications

• Proven track record closing six-figure deals from cold start to signature.
• Experience opening new markets, regions or segments.
• Strong advisory presence with CEO-level stakeholders.

Responsibilities

• Own a market and decide how to open it.
• Run the first meeting and the demo.
• Lead the deal through offer, negotiation and contract.
• Advise the CEO post go-live with deployment lead.
• Own renewal and expansion on your accounts.

Skills

Lead enterprise sales

Negotiation

C-suite engagement

Market opening

Job description

TheSoul Group is seeking a GTM Principal to own and open a market from first conversation to signed contract. You will manage CEO relationships, run the demo, negotiate terms, and guide expansion after go-live, with a deployment team backing you.

The role emphasizes hands-on AI, real client impact, and end-to-end deal execution, including renewal and expansion on trusted accounts. Remote-first, travel ~30–60% within EMEA and beyond.