Remote-Friendly Customer Marketing Lead for In-Store Growth

Haleon; Amersfoort; Hybrid; EUR 51,000 - 70,000; Full time

Benefits offered by this job

Holiday allowance

Transport allowance

Paternity/maternity leave cover

Remote work arrangements

Job summary

Haleon seeks a Customer Marketing Manager to deliver world-class in-store commercial solutions along the shopper journey. You will develop optimal promotional programs for customers, ensure excellent in-store execution of promotions and brand themes, and support strategic brand and account plans.

You will partner with KAMs and Brand Managers to create joint business plans and serve as the contact for retailers' category and trade marketing management.

Qualifications

• 1-2 years of proven experience in customer marketing, project management, and promotional development.
• Strong understanding of shopper insights, retail analyses, and key account strategies.
• Excellent presentation and communication skills.
• Ability to manage budgets and analyze promotional effectiveness.
• Ability to build relationships with key customers and internal stakeholders.
• Innovative mindset with a focus on continuous improvement and driving category growth.
• Full professional proficiency in Dutch, English is needed on-top.

Responsibilities

• Lead promotional projects for OTC for one of our major retailers in the Benelux based on shopper insights and retail analyses together with the NRM team.
• Manage deadlines for promo development and act as the key contact for 3rd party agencies.
• Support joint business planning and ensure effective execution of promotional calendars.
• Drive in-store excellence measurements and operational excellence.
• Responsible for the execution of the marketing mix, driving conversion while being consistent with Haleon customer and brand positioning.
• Continuously improve the effectiveness of in-store POS materials and find new ways to drive category growth with key retailers.
• Build strong key account and brand plans together with Brand Marketing and Key Account Manager.
• Analyze market data information and promotional effectiveness, and determine knowledge gaps in shopper behavior.
• Support the Customer Marketing team in their day-to-day activities to ensure an aligned Customer Marketing strategy for BNL.

Skills

Customer marketing

Project management

Promotional development

Shopper insights

Retail analyses

Budget management

Presentation skills

Communication skills

Dutch language

English

Job description

Haleon seeks a Customer Marketing Manager to deliver world-class in-store commercial solutions along the shopper journey. You will develop optimal promotional programs for customers, ensure excellent in-store execution of promotions and brand themes, and support strategic brand and account plans.

You will partner with KAMs and Brand Managers to create joint business plans and serve as the contact for retailers' category and trade marketing management.