Remote Customer Marketing Manager — In-Store Growth

Haleon Brasil Ltda.; Nederland; Hybrid; EUR 51,000 - 70,000; Full time

Benefits offered by this job

Holiday allowance

Transport allowance

Parental leave

Remote work support

Flexible schedule

Pension scheme

Career development

Job summary

Haleon is seeking a Customer Marketing Manager to deliver world-class in-store solutions along the shopper journey, based on insights. You will develop an optimal promotional program for our customers, ensure excellent in-store execution of promotions and brand themes, and support strategic plans with KAMs and Brand Managers.

The role partners with retailers' category and trade marketing management, leading promo projects for major Benelux retailer, managing deadlines, and driving category

Qualifications

• 1-2 years of proven experience in customer marketing, project management, and promotional development.
• Strong understanding of shopper insights, retail analyses, and key account strategies.
• Excellent presentation and communication skills.
• Ability to manage budgets and analyze promotional effectiveness.
• Ability to build relationships with key customers and internal stakeholders.
• Innovative mindset with a focus on continuous improvement and driving category growth.
• Full professional proficiency in Dutch, English is needed on-top.

Responsibilities

• Lead promotional projects for OTC for one of our major retailers in the Benelux based on shopper insights and retail analyses together with the NRM team.
• Manage deadlines for promo development and act as the key contact for 3rd party agencies.
• Support joint business planning and ensure effective execution of promotional calendars.
• Drive in-store excellence measurements and operational excellence.
• Responsible for the execution of the marketing mix, driving conversion while being consistent with Haleon customer and brand positioning.
• Continuously improve the effectiveness of in-store POS materials and find new ways to drive category growth with key retailers.
• Build strong key account and brand plans together with Brand Marketing and Key Account Manager.
• Analyze market data information and promotional effectiveness, and determine knowledge gaps in shopper behavior.
• Support the Customer Marketing team in their day-to-day activities to ensure an aligned Customer Marketing strategy for BNL.

Skills

Customer marketing

Project management

Promotional development

Shopper insights

Retail analyses

Key account strategies

Presentation

Communication

Budget management

Promo effectiveness

Relationship building

Stakeholder management

Innovation

Continuous improvement

Category growth

Dutch language

English language

Job description

Haleon is seeking a Customer Marketing Manager to deliver world-class in-store solutions along the shopper journey, based on insights. You will develop an optimal promotional program for our customers, ensure excellent in-store execution of promotions and brand themes, and support strategic plans with KAMs and Brand Managers.

The role partners with retailers' category and trade marketing management, leading promo projects for major Benelux retailer, managing deadlines, and driving category