In-Store POS Excellence & Activation Lead

Beiersdorf Group; Amsterdam; Hybrid; EUR 40,000 - 55,000; Full time

Job summary

Beiersdorf Group in Amsterdam is seeking a junior Shopper & Customer Marketing professional to help develop POS materials and drive shopper activation. You will work within a dynamic team to bring our brands to life at the point of sale and support budget planning and forecasting.

The role offers growth opportunities, hands-on learning across cosmetics brands, and collaboration with cross‑functional teams to deliver impactful in-store campaigns.

Qualifications

• HBO or University degree in Commercial Economy, Marketing, Business Administration or related field.
• Up to 2 years of relevant work experience, including internships, traineeships or junior commercial roles.
• Fluent language skills in Dutch and English are a must.
• Able to independently manage smaller projects while collaborating effectively with cross-functional teams.

Responsibilities

• Develop and implement POS materials to boost sales performance for innovations and promotions.
• Lead shopper activation planning and execution across retail environments and marketing media.
• Ensure consistent execution of the tactical POS plan and manage key promotional events.
• Collaborate with account and brand managers for accurate budget planning and forecasting.
• Conduct regular store checks and report findings to Sales/Marketing.
• Coordinate with agencies to ensure quality, creativity, and cost efficiency
• Participate in category teams and contribute to achieving business targets.
• Track results, evaluate projects, and share learnings with stakeholders
• Oversee S&CM budget forecasting and follow-up, ensuring cost efficiencies with suppliers.

Skills

Dutch language

English language

Education

HBO or University degree in Commercial Economy/Marketing/Business Administration or related field

Tools

MS Office

Job description

Beiersdorf Group in Amsterdam is seeking a junior Shopper & Customer Marketing professional to help develop POS materials and drive shopper activation. You will work within a dynamic team to bring our brands to life at the point of sale and support budget planning and forecasting.

The role offers growth opportunities, hands-on learning across cosmetics brands, and collaboration with cross‑functional teams to deliver impactful in-store campaigns.