Customer Marketing Manager

Haleon Brasil Ltda.; Nederland; Hybrid; EUR 51,000 - 70,000; Full time

Benefits offered by this job

Holiday allowance

Transport allowance

Parental leave

Remote work support

Flexible schedule

Pension scheme

Career development

Job summary

Haleon is seeking a Customer Marketing Manager to deliver world-class in-store solutions along the shopper journey, based on insights. You will develop an optimal promotional program for our customers, ensure excellent in-store execution of promotions and brand themes, and support strategic plans with KAMs and Brand Managers.

The role partners with retailers' category and trade marketing management, leading promo projects for major Benelux retailer, managing deadlines, and driving category

Qualifications

• 1-2 years of proven experience in customer marketing, project management, and promotional development.
• Strong understanding of shopper insights, retail analyses, and key account strategies.
• Excellent presentation and communication skills.
• Ability to manage budgets and analyze promotional effectiveness.
• Ability to build relationships with key customers and internal stakeholders.
• Innovative mindset with a focus on continuous improvement and driving category growth.
• Full professional proficiency in Dutch, English is needed on-top.

Responsibilities

• Lead promotional projects for OTC for one of our major retailers in the Benelux based on shopper insights and retail analyses together with the NRM team.
• Manage deadlines for promo development and act as the key contact for 3rd party agencies.
• Support joint business planning and ensure effective execution of promotional calendars.
• Drive in-store excellence measurements and operational excellence.
• Responsible for the execution of the marketing mix, driving conversion while being consistent with Haleon customer and brand positioning.
• Continuously improve the effectiveness of in-store POS materials and find new ways to drive category growth with key retailers.
• Build strong key account and brand plans together with Brand Marketing and Key Account Manager.
• Analyze market data information and promotional effectiveness, and determine knowledge gaps in shopper behavior.
• Support the Customer Marketing team in their day-to-day activities to ensure an aligned Customer Marketing strategy for BNL.

Skills

Customer marketing

Project management

Promotional development

Shopper insights

Retail analyses

Key account strategies

Presentation

Communication

Budget management

Promo effectiveness

Relationship building

Stakeholder management

Innovation

Continuous improvement

Category growth

Dutch language

English language

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role:

The Customer Marketing Manager will deliver world-class in-store commercial solutions along the shopper journey, based on customer, shopper, and expert insights. The role involves developing an optimal promotional program for our customers, ensuring excellent in-store execution of all promotions and brand themes, and supporting the development of strategic brand and account plans. The Customer Marketing Manager will be a strategic partner for Key Account Managers and Brand Managers, creating joint business planning and serving as the key contact person for retailers' category and trade marketing management.

Key responsibilities:

• Lead promotional projects for OTC for one of our major retailers in the Benelux based on shopper insights and retail analyses together with the NRM team.
• Manage deadlines for promo development and act as the key contact for 3rd party agencies.
• Support joint business planning and ensure effective execution of promotional calendars.
• Drive in-store excellence measurements and operational excellence.
• Responsible for the execution of the marketing mix, driving conversion while being consistent with Haleon customer and brand positioning.
• Continuously improve the effectiveness of in-store POS materials and find new ways to drive category growth with key retailers.
• Build strong key account and brand plans together with Brand Marketing and Key Account Manager.
• Analyze market data information and promotional effectiveness, and determine knowledge gaps in shopper behavior.
• Support the Customer Marketing team in their day-to-day activities to ensure an aligned Customer Marketing strategy for BNL.

Qualifications and skills:

• 1-2 years of proven experience in customer marketing, project management, and promotional development.
• Strong understanding of shopper insights, retail analyses, and key account strategies.
• Excellent presentation and communication skills.
• Ability to manage budgets and analyze promotional effectiveness.
• Ability to build relationships with key customers and internal stakeholders.
• Innovative mindset with a focus on continuous improvement and driving category growth.
• Full professional proficiency in Dutch, English is needed on-top.

We Offer:

• An exciting opportunity to make a positive impact on global health.
• A recognition program celebrating employees' contributions.
• Generous Holiday Allowance.
• Support for car/public transport commute allowance.
• Comprehensive paternity/maternity leave cover.
• Support for remote work arrangements.
• Flexibility in work schedule to accommodate personal needs.
• Competitive pension scheme.
• International career development opportunities.

EUR 50,842.00 - EUR 69,908.30

The salary range for this position is indicative and provided as a guide. The final offer may vary depending on factors including relevant experience, skills, qualifications, and internal equity considerations. Further details regarding the total reward and benefits package will be shared during the recruitment process. Salary ranges may vary by location in line with local market conditions and applicable pay transparency regulations.

Compensation information is shared for the primary location of this role. Where the position is advertised with additional locations the compensation range will be discussed during the recruiting process.

Job Posting End Date

2026-11-30

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of