E-commerce Growth Marketer: Lifecycle & Conversion

Lely; Maassluis; Hybrid; EUR 56,000 - 73,000; Full time

Benefits offered by this job

8 weeks vacation

Strong pension scheme

Lely Academy access

Campus gym & facilities

Onsite café & meals

Hybrid work policy

Job summary

Lely Store is expanding its Commerce Development team. The E-commerce Growth Marketer accelerates commercial growth by driving traffic, improving conversion, and turning first-time customers into loyal users.

You will work with multiple teams to align growth initiatives with omnichannel priorities and market ambitions. You will focus on data-driven growth, lifecycle programmes, and experiments to optimise the digital customer journey across channels, contributing to sustainable growth for Lely’s

Qualifications

• 3 to 5 years of experience in growth/commerce marketing or digital marketing.
• Experience with customer acquisition, retention and lifecycle marketing across digital channels.
• Proficient in marketing automation and email marketing platforms with segmentation and triggers.

Responsibilities

• Drive qualified traffic and customer acquisition across channels (email, paid search, retargeting).
• Develop lifecycle marketing programmes: onboarding, activation, reorder and retention.
• Analyse online behaviour and performance data to identify opportunities and grow revenue.
• Plan and execute experiments and A/B tests to improve conversion and journeys.
• Improve purchase frequency, AOV, CLV and share of wallet through initiatives.

Skills

Growth marketing

Lifecycle marketing

A/B testing

Analytics

Tools

Marketing automation

Email marketing

Job description

Lely Store is expanding its Commerce Development team. The E-commerce Growth Marketer accelerates commercial growth by driving traffic, improving conversion, and turning first-time customers into loyal users.

You will work with multiple teams to align growth initiatives with omnichannel priorities and market ambitions. You will focus on data-driven growth, lifecycle programmes, and experiments to optimise the digital customer journey across channels, contributing to sustainable growth for Lely’s