Regional Sales Manager Chery – Netherlands

Omoda & Jaecoo Nederland; Amsterdam; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Opportunity to lead market expansion

Exposure to international projects

Dynamic work environment

Performance-based bonus

Job summary

Omoda & Jaecoo Nederland is seeking a Regional Sales Manager to drive sales performance and expand market presence across the Netherlands. In this role, you will execute strategic sales plans and manage dealer networks, ensuring the achievement of targets.

The ideal candidate will have a Bachelor’s degree in a relevant field, at least 10 years of experience in automotive sales, and strong communication and negotiation skills. This position offers a competitive salary and performance-based bonus.

Qualifications

• Minimum 10+ years of experience in automotive sales and dealer network management.
• At least 3 years of experience as a Regional Sales Manager.
• Strong network within dealer groups and the automotive industry.

Responsibilities

• Execute HQ strategic sales and business development plans.
• Develop, manage, and strengthen relationships with dealer groups.
• Monitor and optimize the full customer journey across dealerships.

Skills

Sales planning

Stakeholder management

Negotiation

Market analysis

Dealer network development

Education

Bachelor’s degree in Marketing, Business, Economics, Automotive Engineering

Job description

Travel: Frequent travel within the Netherlands and Europe

Reports to: Sales Director / VP of Sales

About Us

Chery Group

Founded on a technology-driven vision, Chery Group is committed to building a globally competitive automotive brand. As a pioneer in China’s automotive industry, Chery has developed strong expertise across engines, transmissions, platforms, and new energy technologies, while leading global exports of vehicles, components, and manufacturing capabilities.

With a presence in over 130 countries and nearly 19 million customers worldwide, Chery continues to expand through localization, innovation, and strong talent strategies.

As the industry evolves towards electrification, connectivity, and intelligent mobility, Chery is at the forefront of this transformation, delivering innovative solutions and enhanced customer experiences.

OMODA & JAECOO

With its “One Brand, Two Identities” strategy:

• OMODA represents a modern, tech-driven lifestyle
• JAECOO embodies refined off-road capability and premium design

Together, they offer a distinctive and balanced mobility proposition in the Netherlands.

Role Overview

The Regional Sales Manager plays a pivotal role in driving sales performance and expanding market presence across the Netherlands.

This role is responsible for executing sales strategies, managing dealer networks, and ensuring the achievement of wholesale and retail targets. You will work closely with Marketing and Network Development teams to enhance customer experience and identify sustainable growth opportunities.

Key Responsibilities

• Execute HQ strategic sales and business development plans, ensuring achievement of wholesale and retail targets
• Develop, manage, and strengthen relationships with dealer groups and retail partners
• Drive dealer performance and ensure alignment with brand standards and business objectives
• Monitor and optimize the full customer journey across dealerships (leads, test drives, sales, financing)
• Evaluate dealer network performance, providing data-driven insights and improvement plans
• Analyze market trends, customer behavior, and competitor activity to adjust strategies and action plans
• Build, implement, and optimize sales management systems, processes, and tools
• Collaborate cross-functionally with Marketing and Network Development teams

Requirements

• Bachelor’s degree in Marketing, Business, Economics, Automotive Engineering, or related field
• Minimum 10+ years of experience in automotive sales and dealer network management
• At least 3 years of experience as a Regional Sales Manager
• Strong network within dealer groups and the automotive industry
• Proven ability in sales planning, execution, and performance management
• Strong communication, negotiation, and stakeholder management skills
• High resilience, proactivity, and ability to perform under pressure
• Willingness to travel frequently
• Strategic thinking and execution
• Dealer network development and management
• Strong commercial and analytical mindset
• Relationship building and stakeholder management
• Results-driven with high ownership

What We Offer

• Opportunity to lead market expansion in a fast-growing automotive environment
• Exposure to international projects and innovative mobility solutions
• Dynamic and entrepreneurial work environment
• Competitive base salary + performance-based bonus