Regional Channel Sales Manager (NL)

Ordiginal; Netherlands; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Company car or mobility budget

Flexible working environment

25 days' vacation per year

Education budget

Yearly company outings

Monthly team lunches

Job summary

ORdigiNAL is seeking a commercially driven Channel Sales Manager to support the growth of our Document Automation Solutions (DAS) business. You will work with our existing reseller network to grow sales, develop partner relationships and create new opportunities, while onboarding new partners where there is potential to expand our reach.

You’ll combine partner account management, sales development and partner enablement, understanding partner needs, helping them identify opportunities, and

Qualifications

• 2–5 years of experience in BDR, SDR, inside sales, channel sales, account management or a similar commercial role.
• Experience managing or developing business relationships, ideally with resellers, VARs, MSPs or other technology partners.
• Comfortable with outbound prospecting and cold outreach.

Responsibilities

• Build and maintain strong commercial relationships with existing reseller partners.
• Identify opportunities for growth and help partners generate, qualify and progress opportunities for our solutions.
• Onboard new partners and help them become active within the ecosystem.
• Take ownership of a personal pipeline of partner and sales opportunities and track results in CRM.
• Collaborate with sales, marketing and technical teams to support partner opportunities.

Skills

Channel sales

Partner management

Outbound prospecting

CRM

English & Dutch

Tools

CRM

Job description

We’re looking for a commercially driven Channel Sales Manager to support the growth of our Document Automation Solutions (DAS) business.

In this role, you’ll work closely with our existing reseller network to grow sales, develop partner relationships and create new opportunities, while also identifying and onboarding new partners where there is potential to expand our reach.

You’ll combine partner account management, sales development and partner enablement. This means understanding what our resellers need to be successful, helping them identify and convert opportunities, and proactively developing new business through the channel.

It’s a great opportunity for someone with a strong commercial and outbound background who wants to build a career in channel and partner sales, with significant ownership of both existing and new partner relationships.

About DAS (Document Automation Solutions)

Within ORdigiNAL, the DAS team focuses on helping organisations automate the creation, processing, and management of documents.

This includes solutions such as:

• Document generation and templating
• Workflow automation
• Integration with systems like CRM, EHR, and document management platforms
• AI-driven tools that improve efficiency and reduce manual work

Our solutions are widely used in sectors such as legal, healthcare, government and corporate environments, where accurate and efficient document handling is critical.

As part of this team, you’ll work with reseller partners to bring these solutions to market and help organisations improve how they work with information and documents.

What You’ll Do

Partner Management & Growth

• Build and maintain strong commercial relationships with existing reseller partners
• Understand partner businesses, priorities and sales potential, and identify opportunities for growth
• Help partners generate, qualify and progress opportunities for our solutions
• Support partners in positioning our solutions and identifying the right use cases for their customers
• Work with partners on sales activities, pipeline development and deal progression
• Share best practices, use cases and commercial approaches that help improve partner performance
• Act as a trusted point of contact for partners and proactively identify ways to increase their engagement and sales

New Partner Development

• Identify and approach potential new reseller partners (VARs)
• Conduct outbound prospecting via phone, email and LinkedIn, including cold calling
• Qualify potential partners based on their market, customer base and commercial potential
• Onboard new partners and help them become active within the ecosystem

Pipeline & Commercial Execution

• Build and manage your own pipeline of partner and sales opportunities
• Take ownership of commercial targets and partner performance
• Track activities, opportunities and results in CRM
• Work closely with sales, marketing and technical teams to support partner opportunities
• Monitor partner activity and proactively follow up to keep opportunities moving

What We’re Looking For

• 2-5 years of experience in BDR, SDR, inside sales, channel sales, account management or a similar commercial role
• Experience managing or developing business relationships, ideally with resellers, VARs, MSPs or other technology partners
• Comfortable with outbound prospecting and cold outreach
• Strong communication and relationship-building skills
• Commercial mindset with a focus on revenue, pipeline and results
• Ability to work independently, take ownership and proactively develop opportunities
• Interest in technology and in building long-term partner relationships
• Fluent in English and Dutch
• Experience working with or selling through MSPs (Managed Service Providers) is a strong plus

What You’ll Get

• A clear step into a partner/channel sales career
• Combination of outbound and relationship-focused work
• International exposure and dynamic environment
• Competitive salary with uncapped bonus
• Company car or mobility budget
• Flexible working environment with high autonomy
• 25 days' vacation per year (ft)
• Education budget
• Yearly company outings
• Monthly team lunches

Ready to Shape the Future?