Marketing Manager（Chinese speaker)

Harmony Auto Netherlands; Rotterdam; On-site; EUR 70,000 - 95,000; Full time

Job summary

Harmony Auto Netherlands is seeking an experienced Marketing Manager to shape local and national campaigns for electric mobility in Rotterdam and beyond. You will manage budgets, coordinate showroom promotions, create content for websites and social media, and work with dealer teams to strengthen brand presence.

The role requires a bachelor’s degree in marketing or related field, strong digital marketing experience, data-driven decision making, and excellent stakeholder management across sales

Qualifications

• Strong skills in marketing strategy, campaign planning, and brand positioning.
• Experience with digital marketing channels including social media, web content, SEO/SEM, and email.
• Ability to create and oversee marketing content for online and in-store use, with brand consistency.
• Data analysis, reporting, and use of marketing metrics to guide decisions.
• Excellent communication and stakeholder management; collaborate with sales, operations, and partners.
• Proven project management skills; organizing campaigns across multiple locations.
• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent.
• Fluency in Chinese and English; Dutch is beneficial for local communication.
• Interest in electric mobility, automotive retail, or sustainability.

Responsibilities

• Design and execute local and national marketing strategies to support EV sales.
• Manage campaigns across digital and offline channels and showroom promotions.
• Create content for websites, social media, and dealer communications.
• Analyze performance data and adjust strategies to improve lead generation and engagement.
• Oversee marketing budgets and coordinate with external agencies or vendors.

Skills

Marketing strategy

Campaign planning

Brand positioning

Digital marketing channels

Content creation

Data analysis

Communication

Project management

Chinese language

English language

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

Company Description

Harmony Auto Netherlands is an automotive retail group dedicated to electric mobility across the Netherlands. The company builds and operates local dealerships for electric vehicle brands and supports them with sales, marketing, and daily operational activities. Its first dealership will open soon in Zaandam, with the ambition to grow a network of reliable, customer-focused locations. Harmony Auto Netherlands helps customers find the right electric vehicle and makes the transition to electric driving clear and accessible through honest advice, strong showroom experiences, and clear communication. The team works closely with each dealership to ensure consistent brand presentation, effective local marketing, and high standards of customer service across physical and digital channels.

Role Description

This is a full-time, on-site Marketing Manager role based in Rotterdam. The Marketing Manager will design and execute local and national marketing strategies to support electric vehicle sales and strengthen brand presence. Day-to-day responsibilities include developing and managing campaigns across digital and offline channels, coordinating showroom promotions, and creating content for websites, social media, and dealer communications. The role involves closely collaborating with dealership teams and brand partners, analyzing performance data, and adjusting strategies to improve lead generation, customer engagement, and conversion. The Marketing Manager will also oversee marketing budgets, manage external agencies or vendors, and ensure all activities are aligned with brand guidelines and customer-focused values.

Qualifications

• Strong skills in marketing strategy, campaign planning, and brand positioning, preferably in retail or automotive environments.
• Experience with digital marketing channels, including social media, web content, SEO/SEM, and email marketing.
• Ability to create and oversee marketing content (copy and visuals) for online and in-store use, with attention to brand consistency.
• Competence in data analysis, reporting, and use of marketing metrics to guide decisions and optimize campaigns.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively with sales, operations, and external partners.
• Proven project management skills, including organizing campaigns, managing timelines, and working with multiple locations.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Fluency in Chinese and English; proficiency in Dutch is highly beneficial for local customer and partner communication.
• Interest in or experience with electric mobility, automotive retail, or sustainability-focused businesses is a strong advantage.