Product Marketing Manager

Nebius B.V.; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Job summary

Nebius B.V. is seeking a Product Marketing Manager to build a growth engine for Nebius Certification, turning narratives and hypotheses into measurable marketing activities.

You will attract technical professionals and drive adoption across the Nebius ecosystem, while staying hands-on. You will define how Nebius Certification is positioned and brought to market, shaping the go-to-market strategy and executing it across multiple audiences.

Qualifications

• 3+ years of experience in product marketing or related roles.
• Strong ownership and initiative.
• Experience managing marketing campaigns.
• Experience with CRM and marketing automation tools (HubSpot).
• Strong cross-functional collaboration skills.
• Excellent time management and prioritization.
• Upper-Intermediate (B2) or higher level of English.
• Background in or strong interest in AI-powered products.
• Experience using analytics to drive marketing decisions.
• Strong attention to detail and commitment to quality.

Responsibilities

• Lead the go-to-market strategy and execution for training programs, certification exams, and other ecosystem partnerships.
• Build a measurement framework that provides clear visibility into outcomes for marketing initiatives and enables continuous tracking of traction.
• Establish the presence of our offerings within relevant professional communities.
• Define positioning, messaging, and differentiation for Nebius Certification across different target segments.
• Partner closely with Product and Engineering teams to shape roadmap priorities through customer, market, and competitive insights.
• Support Sales enablement by creating pitch decks, competitive messaging, and case studies.

Skills

Product marketing

Campaign management

CRM

Analytics

Cross-functional collaboration

Time management

Ownership

Marketing automation

Tools

HubSpot

Job description

Role overview

We are looking for a Product Marketing Manager to build a growth engine for Nebius Certification that turns compelling narratives and hypotheses into measurable marketing activities, helping us attract technical professionals and drive adoption across the Nebius ecosystem. We expect you to build and manage this engine while remaining highly hands-on.

You will define how the Nebius Certification program is positioned and brought to market. In this role, you'll shape the go-to-market strategy and execute it across multiple target audiences.

Responsibilities

• Lead the go-to-market strategy and execution for training programs, certification exams, and other ecosystem partnerships.
• Build a measurement framework that provides clear visibility into expected outcomes for marketing initiatives and enables continuous tracking of traction.
• Establish the presence of our offerings within relevant professional communities.
• Define positioning, messaging, and differentiation for Nebius Certification across different target segments.
• Partner closely with Product and Engineering teams to shape roadmap priorities through customer, market, and competitive insights.
• Support Sales enablement by creating pitch decks, competitive messaging, and case studies.

Key Expectations

• Growth Experimentation: Develop and test hypotheses on new acquisition channels and strategies, iterating rapidly to optimize performance.
• Channel Development: Expand and improve organic and paid acquisition channels, ensuring sustainable traffic and lead generation growth.
• Data-Driven Decision Making: Track key performance indicators (KPIs), analyze data to understand trends, and translate insights into actionable strategies.

We expect you to have

• 3+ years of experience in product marketing or related marketing roles.
• Strong sense of ownership and initiative.
• Experience managing marketing campaigns.
• Experience with CRM and marketing automation tools (e.g., HubSpot).
• Strong cross-functional collaboration skills.
• Excellent time management and prioritization skills.
• Upper-Intermediate (B2) or higher level of English.
• Background in or strong interest in AI-powered products.
• Experience using analytics to drive marketing decisions.
• Strong attention to detail and commitment to quality.

It will be an added bonus if you have

• Experience marketing educational programs.
• Experience with certification programs (AWS, Google Cloud, Azure, etc.).
• Deep understanding of AI technologies and capabilities. 3+ years of experience in product marketing or related marketing roles, Strong sense of ownership and initiative, Experience managing marketing campaigns, Experience with CRM and marketing automation tools (e.g., HubSpot), Strong cross-functional collaboration skills, Excellent time management and prioritization skills, Upper-Intermediate (B2) or higher level of English, Background in or strong interest in AI-powered products, Experience using analytics to drive marketing decisions, Strong attention to detail and commitment to quality