Influencer Marketing Manager

Nebius B.V.; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Job summary

Nebius B.V. is seeking an Influencer Marketing Manager to grow Nebius Certification’s presence in professional communities and build long-term relationships with creators, industry experts, and ecosystem partners.

You will define representation across communities, identify channels, and drive campaigns across social, events, meetups, and universities to attract technical professionals and boost adoption of Nebius Certification.

Qualifications

• 3+ years in product marketing or related roles.
• Owns initiatives and drives projects.
• Experience managing marketing campaigns.
• Experience with CRM/marketing automation tools (HubSpot).
• Strong cross-functional collaboration skills.
• Excellent time management and prioritization.
• Upper-Intermediate (B2) or higher English.
• Background or strong interest in AI-powered products.

Responsibilities

• Develop and execute the influencer and community marketing strategy for Nebius Certification.
• Identify, recruit, and manage relationships with technical creators, AI practitioners, educators, and industry experts.
• Build long-term partnerships with developer communities, meetups, conferences, universities, and ecosystem partners.
• Design and execute influencer campaigns to drive awareness, engagement, and certification adoption.
• Develop ambassador and advocacy programs to encourage community-led promotion.
• Coordinate collaborations across social media, video platforms, podcasts, newsletters, events, and other channels.
• Partner with Product Marketing, Content, and Product teams for messaging and campaigns.
• Measure performance of influencer and community initiatives, tracking reach, engagement, conversions and ROI.
• Continuously identify emerging communities, creators, and partnership opportunities in AI and cloud ecosystems.
• Represent Nebius Certification at industry events, conferences, webinars, and meetups.

Skills

3+ years experience

Ownership mindset

Campaign management

CRM and marketing automation

Cross-functional collaboration

Time management & prioritization

English - B2+

AI-powered product background

Analytics-driven marketing

Attention to detail

Tools

HubSpot

Job description

We are looking for an Influencer Marketing Manager to grow the presence of Nebius Certification within relevant professional communities and build long-term relationships with creators, industry experts, and ecosystem partners. These initiatives should align with our broader business goals, helping us attract technical professionals and drive adoption across the Nebius ecosystem.

• You will define how Nebius Certification is represented across professional communities and identify the channels and communities where we should build our presence – from social platforms and industry events to meetups and university programs.

Responsibilities

• Develop and execute the influencer and community marketing strategy for Nebius Certification.
• Identify, recruit, and manage relationships with technical creators, AI practitioners, educators, and industry experts.
• Build long-term partnerships with developer communities, meetups, conferences, universities, and ecosystem partners.
• Design and execute influencer campaigns that drive awareness, engagement, and certification adoption.
• Develop ambassador and advocacy programs to encourage community-led promotion of Nebius Certification.
• Coordinate collaborations across social media, video platforms, podcasts, newsletters, events, and other relevant channels.
• Partner with Product Marketing, Content, and Product teams to ensure consistent messaging and campaign execution.
• Measure the performance of influencer and community initiatives, tracking reach, engagement, conversions, and ROI.
• Continuously identify emerging communities, creators, and partnership opportunities within the AI and cloud ecosystem.
• Represent Nebius Certification at industry events, conferences, webinars, and community meetups when appropriate.

We expect you to have

• 3+ years of experience in product marketing or related marketing roles.
• Strong sense of ownership and initiative.
• Experience managing marketing campaigns.
• Experience with CRM and marketing automation tools (e.g., HubSpot).
• Strong cross-functional collaboration skills.
• Excellent time management and prioritization skills.
• Upper-Intermediate (B2) or higher level of English.
• Background in or strong interest in AI-powered products.
• Experience using analytics to drive marketing decisions.
• Strong attention to detail and commitment to quality.

It will be an added bonus if you have

• Experience marketing educational programs.
• Experience with certification programs (AWS, Google Cloud, Azure, etc.).
• Deep understanding of AI technologies and capabilities. 3+ years of experience in product marketing or related marketing roles, Strong sense of ownership and initiative, Experience managing marketing campaigns, Experience with CRM and marketing automation tools (e.g., HubSpot), Strong cross-functional collaboration skills, Excellent time management and prioritization skills, Upper-Intermediate (B2) or higher level of English, Background in or strong interest in AI-powered products, Experience using analytics to drive marketing decisions, Strong attention to detail and commitment to quality