Product Growth Lead - Digital Investments (NL, Hybrid)

ING; Amsterdam; Hybrid; EUR 75,000 - 120,000; Full time

Benefits offered by this job

25–28 vacation days

Attractive pension scheme

13th month salary

Individual Savings Contribution 3.5%

8% holiday payment

Hybrid working

Job summary

ING in Amsterdam is seeking a Product Lead for Digital Investment Products to drive growth and local stewardship of digitally offered investment products in the Netherlands. You set direction, drive commercial performance and go-to-market execution, ensuring that shared capabilities translate into customer value and business results.

You will lead a team of product managers and growth professionals, collaborating with marketing, digital sales and global stakeholders to deliver results in a

Qualifications

• Extensive experience in banking, investments or another highly regulated consumer financial‑services environment.
• Proven experience leading a product, marketing, growth or commercial team in a digital environment, with a track record of achieving commercial results.
• Clear and credible communication in English; Dutch language capability and knowledge of the Dutch investment market are preferred.
• Master’s‑level working and thinking ability.

Responsibilities

• Lead, coach and develop a team of product management and growth professionals.
• Shape and execute the growth strategy for Self Invest, Easy Invest and Pension Invest, including target setting and prioritisation of commercial opportunities.
• Lead integrated go-to-market execution across campaigns and owned digital channels (app/web/email).
• Use insights to improve acquisition, conversion, activation, assets under management, and customer retention.
• Represent Dutch needs and drive local adoption of shared capabilities.
• Maintain end-to-end customer journeys for digital investment products and drive local improvements.

Skills

Banking industry experience

Product leadership

English communication

Digital/go-to-market mindset

Regulatory awareness

Education

Master's degree

Job description

ING in Amsterdam is seeking a Product Lead for Digital Investment Products to drive growth and local stewardship of digitally offered investment products in the Netherlands. You set direction, drive commercial performance and go-to-market execution, ensuring that shared capabilities translate into customer value and business results.

You will lead a team of product managers and growth professionals, collaborating with marketing, digital sales and global stakeholders to deliver results in a