Product Lead - Digital Investment Products

ING Hubs Türkiye; Amsterdam; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Vacation days 25–28

Pension scheme

13th month salary

ISOC/Savings contributions

Holiday pay 8%

Hybrid working

Growth opportunities

Job summary

ING in Amsterdam seeks a proven leader to head a multidisciplinary team of 7 product management and growth professionals focused on Self Invest, Easy Invest and Pension Invest. You will shape growth strategy, align local and global priorities, and drive go-to-market execution across digital channels while ensuring regulatory and risk governance.

This role offers hybrid working, strong collaboration with marketing, sales and operations, and significant opportunity to influence both local and

Qualifications

• Extensive experience in banking or regulated financial services.
• Proven experience leading a product/marketing/growth team in a digital environment.
• Clear and credible communication in English.
• Dutch language capability and knowledge of the Dutch investment market are preferred.
• Master’s-level working and thinking ability.

Responsibilities

• Lead, coach and develop a team of 7 product management and growth professionals.
• Shape and execute the growth strategy for Self Invest, Easy Invest and Pension Invest, including target setting, performance steering and prioritisation of commercial opportunities.
• Lead integrated go-to-market execution across campaigns and owned digital channels (app/web/email), together with Product Marketing, Brand Marketing, Digital Sales and the relevant Retail segments.
• Use customer, market, competitor and performance insights to improve acquisition, conversion, activation, assets under management, customer activity, retention and satisfaction.
• Act as the principal local business counterpart for OneInvestments and global product owners, representing Dutch customer, commercial, regulatory and operational needs and driving effective local adoption of shared capabilities.
• Maintain an end-to-end view of the customer journeys for digital investment products, and initiate local improvements where these create material customer or commercial value.
• Ensure effective local product stewardship, including product expertise, product reviews, governance, regulatory change, risk and control topics, operational continuity and product-related incident handling.
• Create alignment and accountability across product, marketing, sales, operations, risk, compliance, legal, technology and global stakeholders; and Contribute to the strategy, performance and transformation of Investments Growth NL, including AI-powered ways of working.

Skills

Leadership

Product management

Go-to-market

Data-driven mindset

Stakeholder management

English communication

Education

Master's degree

Job description

Are you passionate about investments, digital customer journeys and commercial growth? Do you enjoy bringing product, marketing and sales together to deliver measurable customer and business impact in a highly regulated environment? If so, we have an exciting opportunity and look forward to welcoming you to our team! The team At Investments, we make investing accessible and help our customers grow their money. We support customers across Private Individuals, Business Banking and Private Banking with compelling propositions, excellent digital experiences and trusted human support at the moments that matter. Investments NL is an entrepreneurial area within ING NL and currently in the middle of an accelerated growth trajectory, providing ample opportunity to bring in your own ideas and initiatives and leverage on support from across the organization. The Digital Investment Products team is responsible for Self Invest, Easy Invest and Pension Investing. The multidisciplinary team consists of product managers and growth specialists. Together with OneInvestments, global product owners, marketing and sales teams, the cluster drives sustainable growth while ensuring a safe, compliant and operationally sound product portfolio.

Role and responsibilities

• Lead, coach and develop a team of 7 product management and growth professionals
• Shape and execute the growth strategy for Self Invest, Easy Invest and Pension Invest, including target setting, performance steering and prioritisation of commercial opportunities
• Lead integrated go-to-market execution across campaigns and owned digital channels (app/web/email), together with Product Marketing, Brand Marketing, Digital Sales and the relevant Retail segments
• Use customer, market, competitor and performance insights to improve acquisition, conversion, activation, assets under management, customer activity, retention and satisfaction
• Act as the principal local business counterpart for OneInvestments and global product owners, representing Dutch customer, commercial, regulatory and operational needs and driving effective local adoption of shared capabilities
• Maintain an end-to-end view of the customer journeys for digital investment products, and initiate local improvements where these create material customer or commercial value
• Ensure effective local product stewardship, including product expertise, product reviews, governance, regulatory change, risk and control topics, operational continuity and product-related incident handling
• Create alignment and accountability across product, marketing, sales, operations, risk, compliance, legal, technology and global stakeholders; and Contribute to the strategy, performance and transformation of Investments Growth NL, including AI-powered ways of working

How to succeed

You are a natural team lead who creates direction, accountability and trust. You combine a commercial and customer-focused mindset with the judgement required to manage investment products responsibly. You are comfortable operating in a matrix environment and can mobilise senior stakeholders across local and global teams.

Your profile, you

• have extensive knowledge of and passion for investments
• have a strong commercial, digital-first and data-driven mindset
• understand product management, go-to-market execution and regulated product governance
• can translate strategy into measurable results across digital journeys and multiple distribution channels
• are an inspiring people leader who develops professionals from different disciplines
• can influence senior stakeholders and align local and global priorities
• combine strategic judgement with a hands-on 'take it on and make it happen' mentality
• and understand how AI can improve commercial decision-making, customer engagement and team productivity

Requirements

• Extensive experience in banking, investments or another highly regulated consumer financial‑services environment
• Proven experience leading a product, marketing, growth or commercial team in a digital environment, with a track record of achieving commercial results
• Clear and credible communication in English
• Dutch language capability and knowledge of the Dutch investment market are preferred
• Master’s-level working and thinking ability

Rewards and benefits

• 25-28 vacation days depending on contract hours
• Attractive pension scheme
• 13th month salary
• Individual Savings Contribution of 3.5% of your gross annual salary
• 8% holiday payment
• Personal growth and challenging work with endless possibilities
• An informal working environment with innovative colleagues
• Hybrid working to combine focused work from home with collaboration and co creation in the office

Curious about how ING empowers people and businesses to move forward? Discover what we do and what we can offer you. We value leadership impact and adaptability as much as strict checklist experience. If your background aligns with the core vision of this role, even if you don't tick every single bullet point, we strongly encourage you to apply. Tell us in your application or cover note what unique perspective and track record you’ll bring to the team. Questions? Please visit the Frequently Asked Questions section to find answers to questions you may have. You can also contact the recruiter linked to this vacancy.

We’re a global bank with a strong European base, and our more than 60,000 colleagues serve around 38 million customers and corporate clients in over 40 countries. Joining ING means working with friendly and collaborative people towards making a positive impact on people and planet. We believe in empowering the people around us and our customers to stay a step ahead. Working here means having the autonomy to drive progress, helping to create superior customer value and contributing to our ambition of putting sustainability at the heart of everything we do. Here, we’re more than just a workplace – we’re a community of innovators, problem-solvers, and forward-thinkers, dedicated to making a real impact. Whether you’re just starting your career or seeking the next big challenge, we have opportunities that will inspire and push you to grow. Your future at ING starts with one application. Ready to join? We’ve got plenty of opportunities that match your skills and aspirations! Use the filters below the search bar – like location and job type – to help you find the perfect fit. Start exploring now and discover where your next career move could take you!