PR Manager

GAC Motor Europe; Amsterdam; On-site; EUR 75,000 - 105,000; Full time

Benefits offered by this job

Commuting Allowance

Lunch Allowance

Communication Allowance

30 days annual leave

Job summary

GAC Motor Europe in Amsterdam is seeking a PR Manager to lead media relations, crisis management, and brand communications across Europe. You will build trusted relationships with mainstream automotive and business media, plan campaigns, and ensure consistent messaging in English and Chinese where relevant.

You will collaborate with headquarters and local partners, drive CSR initiatives, monitor public opinion, and manage communications crises with timely, strategic responses.

Qualifications

• Minimum 3 years of PR/media/crisis management experience.
• Automotive industry or European market experience preferred.
• Excellent English writing and communication skills.

Responsibilities

• Maintain and develop relationships with mainstream automotive, financial and industry media across Europe.
• Plan and execute media campaigns, press releases, speeches and social content in English and Chinese.
• Coordinate with headquarters and local dealers to ensure PR strategy aligns with brand strategy.
• Lead CSR program planning and promote environmental and social topics of communication.
• Monitor public opinion in Europe, assess risks, and prepare crisis response plans to protect brand reputation.
• Perform other tasks as assigned by the company and leadership.

Skills

PR & Media Relations

Crisis Management

English Writing

Cross-cultural Communication

Job description

About The GAC

GAC MOTOR Europe was registered in March 2024 in Amsterdam and is part of the Guangzhou Automobile Group. Our business covers all aspects of passenger car sales, marketing and aftersales services. We are dedicated to delivering quality work and exceptional customer service in all aspects of our business.

About The GAC

GAC MOTOR Europe was registered in March 2024 in Amsterdam and is part of the Guangzhou Automobile Group. Our business covers all aspects of passenger car sales, marketing and aftersales services. We are dedicated to delivering quality work and exceptional customer service in all aspects of our business.

Guangzhou Automobile Group Co., Ltd. (abbreviated as GAC group, 6601238.SH，02238.HK), headquartered in Guangzhou City, is a large joint-stock automobile enterprise listed in both Hongkong and Shanghai Stock exchanges. At present, it has about 100,000 employees. Fortunate Global 500 ranked No.181. The main business covers seven major sectors: research and development, vehicle, parts, energy and ecology, internationalization, commerce and transportation, investment and finance. Sticking to independent innovation and joint venture cooperation, GAC group is now transforming itself with all its strength to a technology-based enterprise. Adhering to the enterprise concept of 'Humanity', Credibility, Creativity', GAC is committed to building a world-class company which wins customers’ trust, ensures staff's well-being, and meets social expectations.

We are currently looking for PR Manager, the details Job responsibilities as below:

Key Responsibilities:

• Media relations maintenance, responsible for establishing and maintaining long-term cooperative relationships with mainstream automotive, financial and industry media in Europe, planning and executing media communication activities, monitoring public opinion in the European market, responding to PR crises in a timely manner, and maintaining brand image;
• Content planning and dissemination, writing press releases, speeches, social media texts and other promotional materials in English and Chinese that meet the culture of the European market, planning and executing brand PR activities (e.g. new car launches, auto shows, media test drives, etc.) to enhance brand exposure;
• Cross-sectoral cooperation, synergize with headquarter and local dealers in Europe to ensure the PR strategy is consistent with the brand strategy, and assist third-party agencies to land the project efficiently;
• Social responsibility and brand image, participate in corporate CSR (social responsibility) program planning, promote environmental protection, public welfare and other topics of communication;
• Public opinion management, when monitoring public opinion in the European market, analyzing potential risks, formulating response strategies to ensure the safety of the brand's reputation, PR crisis occurs, rapid response and coordination of internal and external resources, the development of crisis public relations program to reduce the negative impact；
• Complete other tasks arranged by the company and superior leaders.

What You Bring:

• Minimum 3 years or above of PR, media or crisis management related experience, automotive industry or European market experience is preferred;
• Familiar with European mainstream social media and news dissemination channels, with rapid response capability;
• With cross-cultural communication skills, understanding of the media and consumer differences in different European markets;
• Excellent English writing and communication skills, able to accurately convey the brand's position.

What We Offer:

• An ambitious employer; we only want the best for you.
• A fast career track like only few other companies can match.
• A competitive salary and excellent bonus structure (above market); at GAC we strongly believe and live by ownership and meritocracy.
• Additional benefits such as Commuting Allowance, Lunch Allowance & communication allowance reimbursements.
• 30 days annual leaves+ Good Friday+ Public holidays.

GAC Europe is based in Amsterdam, and we offer a highly competitive compensation and benefits package, along with an attractive welfare policy. Let me know if you'd like to learn more.

If you have any questions, you may always reach out via [e-mail].

INTERNATIONAL | Where Craft Meets Technology

We are committed to creating a work environment of trust and respect for our employee, which we believe will motivate them to achieve their dreams together. Our employees and partners have always been relentless in their pursuit of excellence in the face of challenges. We are very proud of what we have achieved, and we are proud of our leadership. We hope you will give full play to your talents and help make GAC a world-class company.