Digital Marketing & Social Media Specialist

GAC Motor Europe B.V.; Amsterdam; On-site; EUR 48,000 - 68,000; Full time

Benefits offered by this job

Commuting Allowance

Lunch Allowance

Communication allowance reimbursements

30 days annual leaves

Good Friday & Public holidays

Job summary

GAC Motor Europe B.V. in Amsterdam is seeking a Digital Marketing & Social Media Specialist to manage the European corporate website, SEO, and analytics, and to create engaging content for LinkedIn, Instagram, X, YouTube and TikTok.

You will collaborate with Sales and PR, maintain brand tone, and track KPIs, with a minimum of a Bachelor’s in Marketing and 1 year of website and social media experience. Fluent English required; German or another European language is a plus.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or equivalent practical experience.
• 1 year hands-on experience in website management and social media operations.
• Proficient in WordPress, SEO tools (SEMrush), and Google Analytics; familiarity with scheduling tools (Hootsuite, Buffer) is a plus.
• Strong copywriting abilities and basic proficiency in visual design and video editing.

Responsibilities

• Website Management (Official Website): manage CMS platforms, implement SEO strategies, and monitor analytics.
• Create, edit, and schedule content for LinkedIn, Instagram, X, YouTube, and TikTok; engage with the community.
• Collaborate with local Sales and PR to support campaigns and product launches; maintain brand tone of voice.
• Maintain content library and proofread marketing materials; coordinate with Product, PR, Sales, and Network teams.
• Track digital KPIs such as traffic, engagement, reach, and campaign effectiveness.

Skills

CMS management

SEO

Google Analytics

Social media operations

Copywriting

Visual design (basic)

Video editing

English fluent

German advantage

Independent, fast-paced work

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

WordPress

SEMrush

Google Analytics

Hootsuite/Buffer

Canva

Photoshop

CapCut

Premiere Rush

Job description

About the GAC

GAC MOTOR Europe was registered in March 2024 in Amsterdam and is part of the Guangzhou Automobile Group. Our business covers all aspects of passenger car sales, marketing and aftersales services. We are dedicated to delivering quality work and exceptional customer service in all aspects of our business.

Guangzhou Automobile Group Co., Ltd. (abbreviated as GAC group, 6601238.SH，02238.HK), headquartered in Guangzhou City, is a large joint‑stock automobile enterprise listed in both Hongkong and Shanghai Stock exchanges. At present, it has about 100,000 employees. Fortunate Global 500 ranked No.181. The main business covers seven major sectors: research and development, vehicle, parts, energy and ecology, internationalization, commerce and transportation, investment and finance. Sticking to independent innovation and joint venture cooperation, GAC group is now transforming itself with all its strength to a technology‑based enterprise. Adhering to the enterprise concept of 'Humanity', Credibility, Creativity', GAC is committed to building a world‑class company which wins customers’ trust, ensures staff's well‑being, and meets social expectations.

Digital Marketing & Social Media Specialist

the details Job responsibilities as below:

Key Responsibilities:

1. Website Management (Official Website):

• Manage and maintain the corporate website using CMS platforms (e.g., WordPress, Typo3).

• Execute SEO strategies to improve organic visibility on Google and other European search engines.

• Monitor website analytics (e.g., Google Analytics) to track traffic, user behavior, and conversion funnels.

2.Social Media & Digital Content:

• Create, edit, and schedule engaging content (text, visuals, reels, and short videos) for core European channels such as LinkedIn, Instagram, X (formerly Twitter), YouTube, and TikTok.

• Manage community engagement by responding to comments and messages in a timely and brand‑appropriate manner.

• Track performance metrics (reach, impressions, engagement rate) and adjust content strategies based on real‑time data insights

1. Campaign Support:

• Collaborate with the local sales and PR teams to support product launches and integrated marketing campaigns.

• Ensure all digital content strictly adheres to the brand's tone of voice and corporate guidelines.

1. Content & Brand Management

• Support the development of locally relevant marketing content while ensuring consistency with overall brand guidelines.

• Maintain a structured content library for website, social media, campaigns, and digital assets.

• Proofread and review marketing materials to ensure quality, consistency, and accuracy.
  Collaborate with Product, PR, Sales, Dealer/Network, and other teams to collect information and turn business priorities into customer‑facing content.

1. Reporting & Optimization

• Track key digital KPIs, including website traffic, engagement, conversion, social reach, follower growth, and campaign effectiveness.

What You Bring:

• Bachelor's degree in Marketing, Communications, Digital Media, or equivalent practical experience.

• Minimum of 1 years of hands‑on experience in website management and social media operations.

• Proficient in CMS (WordPress preferred), SEO tools (e.g., SEMrush), and Google Analytics. Familiarity with social media scheduling tools (e.g., Hootsuite, Buffer) is a plus.

• Strong copywriting abilities, and basic proficiency in visual design (Canva, Photoshop) and video editing (CapCut, Premiere Rush).

• Fluent in English is a must. German or other European language proficiency is a significant advantage.

• Highly self‑motivated, organized, and capable of working independently in a fast‑paced international environment.

What We Offer:

• An ambitious employer; we only want the best for you.

• A fast career track like only few other companies can match.

• A competitive salary and excellent bonus structure (above market); at GAC we strongly believe and live by ownership and meritocracy.

• Additional benefits such as Commuting Allowance, Lunch Allowance & communication allowance reimbursements.

• 30 days annual leaves+ Good Friday+ Public holidays.

GAC Europe is based in Amsterdam, and we offer a highly competitive compensation and benefits package, along with an attractive welfare policy. Let me know if you'd like to learn more.

If you have any questions, you may always reach out via [e-mail].

Company website INTERNATIONAL | Where Craft Meets Technology

We are committed to creating a work environment of trust and respect for our employee, which we believe will motivate them to achieve their dreams together. Our employees and partners have always been relentless in their pursuit of excellence in the face of challenges. We are very proud of what we have achieved, and we are proud of our leadership. We hope you will give full play to your talents and help make GAC a world-class company.