Paid Media Intern

Bugaboo International; Amsterdam; On-site; EUR 5,000 - 6,000; Full time

Benefits offered by this job

Monthly internship allowance 500 EUR

Commuting reimbursement

Laptop provided

Amsterdam office location

Opportunity to learn and grow

Job summary

Bugaboo International seeks a Paid Media Intern to support the HQ Paid Media team in bringing both the Bugaboo and Joolz brands to life across paid channels. You will aid campaign execution, optimisation and reporting within the Digital team’s Performance Marketing group.

You are a 3rd or 4th year HBO/University student, studying Marketing or related fields, available full-time for 5-6 months starting September 2026, with interest in Google Ads, Social Ads, Video and Display advertising.

Qualifications

• 3rd or 4th year HBO/University student; internship is compulsory.
• Field of study: (digital) Marketing, Advertising, Business Administration, Commercial Economy, Communication or related areas.
• Available full time (40h/week) for 5-6 months, starting September 2026.
• Interest in performance marketing, digital marketing, and paid advertising (Google Ads, Social Ads, Video and Display).
• Basic knowledge of Google Ads, Facebook Business Manager or Google Analytics is a plus.
• Computer literacy: Excel, PowerPoint, MS Teams.

Responsibilities

• Support day-to-day activities of the HQ Paid Media team and participate in product launches and campaigns.
• Collaborate with Paid Social Specialists and SEA/Display Specialists to set up, optimize and manage campaigns across Google Ads, Facebook/Instagram and Display networks.
• Set up, run and analyze A/B tests across Paid Media channels.
• Monitor and optimize campaign performance; generate simple reporting and insights.
• Conduct keyword, creative and audience analyses to inform optimisations.
• Engage with local market teams and join meetings regularly.

Skills

Team player

Analytical

Strong communication

Excel

PowerPoint

English fluent

Education

3rd or 4th year HBO/University student

Tools

Google Ads

Facebook Business Manager

Google Analytics

Job description

As a Paid Media Intern, your aim is to support the HQ Paid Media team in bringing both the Bugaboo and Joolz brands to life across our paid channels (Google Ads, Paid Social and Display), helping to drive awareness, engagement and sales across our e-commerce platforms.

You will be part of the wider Digital team, specifically within Performance Marketing, working closely with internal stakeholders to support campaign execution, optimisation and reporting.

What will you do?

• Support the team's day-to-day activities and get involved in new product launches, seasonal and global campaigns;

• Collaborate with the Paid Social Specialists and SEA and Display Specialists in setting up, optimizing and managing our paid media campaigns in Paid Search (Google Ads), Paid Social (Facebook Business Manager) and Display;

• Set up, run, and analyze A/B tests across Paid Media channels;

• Monitor and optimize performance of campaigns, generating simple reporting and performance analysis;

• Conducting analysis on keywords, creative assets, and audiences;

• Support communication with the local market teams, joining meetings regularly.

What you will bring to the table

• You are a 3rd or 4th year Higher Vocational Education (HBO), or University student and an internship is a compulsory part of your curriculum;

• You study in the field of (digital) Marketing, Advertising, Business Administration, Commercial Economy, Communication, or related areas;

• You are available full time (40h per week) for 5-6 months, from September 2026;

• You are interested in performance marketing, digital marketing, and paid advertising (Google Ads, Social Ads, Video and Display advertising);

• Basic knowledge of Google Ads, Facebook Business Manager or Google Analytics is a plus;

• Computer literacy: confident with Excel, PowerPoint, MS Teams;

• You like to work as part of a team as well as independently;

• Proactive mindset, enthusiastic, with a hunger to learn;

• Strong verbal and written communication skills;

• Analytical, with the ability to interpret data/information and distill the most important insights;

• Strong eye for detail;

• You have fluent English language skills as Bugaboo is an international company.

• You relate openly and comfortably with diverse groups of people and gain the confidence and trust of others through honesty, integrity, and authenticity.
  And last but not least!

• Live our core values: ownership, collaboration, transparency, and simplicity. Challenge yourself and the team to increase our ambition and to accomplish our mission. Make mistakes along the way and learn from them.

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;

• An inspirational, inclusive, international work environment in which you can make a difference and develop yourself further;

• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor);

• A laptop;

• Monthly internship allowance of 500 EUR;

• A great office located in Amsterdam Zuid-Oost;

• The possibility to learn, develop yourself and grow in responsibility and position.

Once you apply

After you submit your application, the Hiring Manager will be in touch with you to continue the conversation. If it leaves both you and us with a positive vibe, you'll then have the opportunity to have a 1st interview with them. If that meeting goes well, we'll move on to the 2nd interview, and there's an optional 3rd interview to dive even deeper into your fit for Bugaboo.

Are we both still as enthusiastic about the possibility of working together by the end of this process? If so, you'll be one step closer to receiving an offer to join the Bugaboo Team and be a part of our exciting journey.