Paid Media Intern

Bugaboo; Amsterdam; On-site; EUR 6,000 - 7,000; Full time

Benefits offered by this job

Commuting reimbursement

Laptop

500 EUR monthly internship allowance

Job summary

Bugaboo in Amsterdam is seeking a Paid Media Intern to support the HQ Paid Media team across our Google Ads, Paid Social and Display campaigns, helping to drive awareness, engagement and sales on our e-commerce platforms.

You will join the Digital team within Performance Marketing, assist with campaign setup, optimization and reporting, and collaborate with local market teams during product launches and seasonal campaigns.

Qualifications

• You are a 3rd or 4th year Higher Vocational Education (HBO), or University student and an internship is a compulsory part of your curriculum.
• You study in the field of (digital) Marketing, Advertising, Business Administration, Commercial Economy, Communication, or related areas.
• You are available full time (40h per week) for 5-6 months, from September 2026.
• You are interested in performance marketing, digital marketing, and paid advertising (Google Ads, Social Ads, Video and Display advertising).
• Basic knowledge of Google Ads, Facebook Business Manager or Google Analytics is a plus.
• Computer literacy: confident with Excel, PowerPoint, MS Teams.
• You like to work as part of a team as well as independently.
• Proactive mindset, enthusiastic, with a hunger to learn.
• Strong verbal and written communication skills.
• Analytical, with the ability to interpret data/information and distill the most important insights.
• You have fluent English language skills as Bugaboo is an international company.

Responsibilities

• Support the team's day-to-day activities and get involved in new product launches, seasonal and global campaigns.
• Collaborate with the Paid Social Specialists and SEA and Display Specialists in setting up, optimizing and managing our paid media campaigns in Paid Search (Google Ads), Paid Social (Facebook Business Manager) and Display.
• Set up, run, and analyze A/B tests across Paid Media channels.
• Monitor and optimize performance of campaigns, generating simple reporting and performance analysis.
• Conducting analysis on keywords, creative assets, and audiences.
• Support communication with the local market teams, joining meetings regularly.

Job description

As a Paid Media Intern, your aim is to support the HQ Paid Media team in bringing both the Bugaboo and Joolz brands to life across our paid channels (Google Ads, Paid Social and Display), helping to drive awareness, engagement and sales across our e-commerce platforms.

You will be part of the wider Digital team, specifically within Performance Marketing, working closely with internal stakeholders to support campaign execution, optimisation and reporting.

What will you do?

• Support the team's day-to-day activities and get involved in new product launches, seasonal and global campaigns;
• Collaborate with the Paid Social Specialists and SEA and Display Specialists in setting up, optimizing and managing our paid media campaigns in Paid Search (Google Ads), Paid Social (Facebook Business Manager) and Display;
• Set up, run, and analyze A/B tests across Paid Media channels;
• Monitor and optimize performance of campaigns, generating simple reporting and performance analysis;
• Conducting analysis on keywords, creative assets, and audiences;
• Support communication with the local market teams, joining meetings regularly.

What you will bring to the table

• You are a 3rd or 4th year Higher Vocational Education (HBO), or University student and an internship is a compulsory part of your curriculum;
• You study in the field of (digital) Marketing, Advertising, Business Administration, Commercial Economy, Communication, or related areas;
• You are available full time (40h per week) for 5-6 months, from September 2026;
• You are interested in performance marketing, digital marketing, and paid advertising (Google Ads, Social Ads, Video and Display advertising);
• Basic knowledge of Google Ads, Facebook Business Manager or Google Analytics is a plus;
• Computer literacy: confident with Excel, PowerPoint, MS Teams;
• You like to work as part of a team as well as independently;
• Proactive mindset, enthusiastic, with a hunger to learn;
• Strong verbal and written communication skills;
• Analytical, with the ability to interpret data/information and distill the most important insights;
• You have fluent English language skills as Bugaboo is an international company.
• You relate openly and comfortably with diverse groups of people and gain the confidence and trust of others through honesty, integrity, and authenticity.
• And last but not least!
• Live our core values: ownership, collaboration, transparency, and simplicity. Challenge yourself and the team to increase our ambition and to accomplish our mission. Make mistakes along the way and learn from them.

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
• An inspirational, inclusive, international work environment in which you can make a difference and develop yourself further;
• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor);
• A laptop;
• Monthly internship allowance of 500 EUR;
• A great office located in Amsterdam Zuid-Oost;
• The possibility to learn, develop yourself and grow in responsibility and position.