Global PR & Influencer Marketing Intern

Bugaboo; Amsterdam; On-site; EUR 5,000 - 6,000; Full time

Benefits offered by this job

Commuting reimbursement

Laptop

Monthly internship allowance 500 EUR

Office in Amsterdam Zuid-Oost

Job summary

Bugaboo Group in Amsterdam invites you to a 6-month Global PR & Influencer Marketing Internship starting September 2026. You will support the Global Brand team in shaping brand communications and influencer campaigns across markets.

Your responsibilities include managing press materials, coordinating influencer seeding, tracking coverage, researching ambassadors, and supporting internal communications and newsletters.

Qualifications

• You are a strategic and creative thinker with genuine interest in brand marketing and social media.
• You keep up with cultural trends across media.
• You are organized, precise, and proactive.
• You are a 3rd or 4th year HBO/University student in Marketing or related fields.
• You are fluent in English (spoken and written).

Responsibilities

• Help with managing global press releases, media kits, and pitch materials for product launches and brand initiatives
• Coordinate PR and influencer seeding of product samples
• Monitor media coverage and compile press clippings and coverage reports
• Research and identify global brand ambassadors and influencers
• Organize and maintain our global ambassador and media contact database
• Create influencer briefs and campaign guidelines for collaborations
• Support the monthly delivery of an internal company newsletter
• Manage influencer outreach and support negotiations
• Track influencer campaign performance across markets
• Conduct ongoing competitor analysis in parental/baby categories
• Research consumer trends and brand marketing opportunities
• Collaborate with cross-functional teams on marketing toolkits and presentations
• Support Corporate Communications and brand reputation governance

Skills

Brand marketing

PR & influencer

Campaign coordination

English proficiency

Strategic thinking

Education

HBO/University student (Marketing/Business)

Job description

At Bugaboo Group, our story is about people.

It’s about the parents and families who inspire us every day, and just as much about the people behind the scenes who make our products and ideas come to life. From designers and engineers to marketers, supply chain specialists, and customer care experts, every person at Bugaboo Group plays a part in shaping the journeys of families around the world.

What connects us is more than just work. We’re curious by nature, driven by creativity, and motivated by a shared belief that we can make life on the move easier and more joyful. We celebrate individuality, encourage new ideas, and value collaboration across every corner of our global community.

At Bugaboo Group, you won’t just find a job, you’ll find a place where you can grow, belong, and contribute to something meaningful. Together, we’re building products that last, a culture that inspires, and a future we’re proud to be part of.

The Internship

The Global Brand Team is a strategic marketing function that is responsible for building a compelling and consistent consumer-centric brand. As a Global PR & Influencer Marketing Intern, you will support the Global Brand team in their mission and bring to life the Bugaboo brand positioning across Global Communications, PR and Influencer marketing initiatives. You will support the development and execution of global marketing strategy, Communications plans and campaigns for new and existing products. Join our team at our headquarters in Amsterdam for 6 months ideally starting in September 2026!

Your responsibilities

• Help with managing global press releases, media kits, and pitch materials for product launches and brand initiatives
• Coordinate PR and influencer seeding of product samples
• Monitor media coverage and compile press clippings and coverage reports
• Research and identify global brand ambassadors and influencers
• Organize and maintain our global ambassador and media contact database
• Create influencer briefs and campaign guidelines for collaborations
• Support the monthly delivery of an internal company newsletter as well as internal communications
• Manage influencer outreach, support with negotiations and relationship building
• Track influencer campaign performance and combine results across different markets
• Conduct ongoing competitor analysis within the parental/baby category across earned media channel
• Research emerging consumer trends, cultural moments and brand marketing opportunities
• Collaborate with cross-functional teams on retail/e-tail marketing toolkits and presentations
• Support on Corporate Communications and to discover more on brand reputation governance

About you

• You have a strategic and creative mindset with genuine interest in brand marketing and social media
• You like to stay on top of with cultural trends and conversations across all kinds of media
• You have aesthetic judgment, attention to detail, a natural curiosity with proactive approach to initiatives
• You have high standards of organization and precision in all aspects of your work
• You are a 3rd or 4th year Higher Vocational Education (HBO) or University student in Commercial Economy, (Digital) Marketing, Business Administration, Fashion, Communication or related fields
• You do well both in collaborative team environments and when working independently
• You are eager to learn with an enthusiastic and curious mindset

You are fluent in English (spoken and written) and comfortable presenting;

In-line with the Dutch legislation, your application will only be considered if you are enrolled at a School or University for the full duration of the internship. In addition,one of the following must apply:

• You are an EU citizen,
• You are on a Family/Partner visa, or
• Student studying in the Netherlands, and you meet at least one of the following requirements: (1) The internship is a mandatory part of your curriculum, OR (2) your university is willing to sign a third-party agreement.

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
• An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;
• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor);
• A laptop;
• Monthly internship allowance of 500 EUR based on Fulltime;
• A great office located in Amsterdam Zuid-Oost, one of the main business centers of Amsterdam;
• The possibility to learn, develop yourself and grow in responsibility and position;

Once you apply

We will contact you to go through your application. This followed by a 1st interview with the hiring manager. Both have a positive feeling and are you and Bugaboo still as enthusiastic? Then you will receive an offer to join the Bugaboo Team.