Outbound Growth BDR: Prospecting & Pipeline Builder

RSA Security; Amsterdam; On-site; EUR 42,000 - 62,000; Full time

Job summary

RSA Security in Amsterdam is seeking a Business Development Representative to drive pipeline via inbound management and proactive outbound prospecting. You will engage via phone, email, social channels, events, and AI-enabled tools, ensuring timely follow-up and qualification of insights for Account Executives.

The role requires strong discovery, organization, and proactive prospecting to balance inbound responsiveness with outbound outreach across RSA solutions.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 1–2 years in business development, sales development, lead generation, inbound/outbound sales, or similar role.
• Experience within IAM, cybersecurity, SaaS, or enterprise technology is an advantage.
• Excellent verbal and written communication skills.
• Strong discovery, listening, research, and analytical skills.
• Ability to identify and engage key decision-makers within target organizations.
• Experience using CRM platforms such as Salesforce and sales tools such as LinkedIn Sales Navigator, 6sense, ZoomInfo, Outreach, Salesloft, or similar platforms.
• Strong organizational and time-management skills.
• Self-motivated, results-driven, collaborative, and fast-paced environment.

Responsibilities

• Manage and follow up on inbound leads generated through marketing campaigns, webinars, events, trials, website inquiries, call center activity, and other inbound channels.
• Ensure inbound leads are contacted within the defined SLA, with all follow-up activity accurately recorded in the CRM.
• Engage prospects to understand their business needs, challenges, priorities, and level of interest.
• Qualify inbound leads based on agreed qualification criteria and determine the appropriate next step.
• Nurture leads that are not yet ready for a sales engagement through structured and timely follow-up.
• Coordinate with Account Executives to schedule discovery meetings and ensure a smooth handoff of qualified prospects.
• Provide feedback to Marketing on lead quality, campaign performance, and common themes identified through prospect conversations.
• Identify and research target companies, accounts, and key decision-makers aligned with RSA’s ICP.
• Develop and execute targeted outbound outreach through cold calls, personalized emails, social media, and other digital channels.
• Partner with Account Executives to identify priority accounts, personas, and whitespace opportunities within assigned territories.
• Build awareness and generate interest in RSA solutions through relevant and personalized prospect engagement.
• Consistently build new pipeline through proactive prospecting and account development.
• Conduct effective discovery conversations to understand prospect needs, pain points, business priorities, current environment, and buying process.
• Evaluate prospects against RSA’s ICP and agreed qualification criteria.
• Identify relevant business challenges and connect them to RSA’s solutions and value proposition.
• Qualify opportunities before progressing them to the appropriate Account Executive.
• Ensure Account Executives receive relevant prospect and discovery information to support effective follow-up.
• Maintain accurate and up-to-date records of inbound and outbound activities, leads, meetings, contacts, and opportunities in Salesforce.
• Ensure leads and opportunities are correctly classified and attributed as inbound or outbound based on their original source.
• Follow up consistently with prospects and maintain ownership of agreed next steps.
• Monitor assigned leads and opportunities to ensure no qualified engagement is lost due to delayed follow-up.
• Maintain strong CRM hygiene and ensure activities and opportunity information are accurately documented.
• Work closely with Account Executives to align on territory priorities, target accounts, prospecting strategies, and opportunity development.
• Partner with Marketing on inbound lead follow-up, campaigns, events, webinars, and other demand-generation activities.
• Share prospect and market feedback with Sales and Marketing to improve messaging, targeting, and campaign effectiveness.
• Participate in regular territory and pipeline reviews to discuss performance, challenges, priorities, and opportunities.
• Stay informed on RSA solutions, industry trends, competitive activity, and relevant market developments.

Skills

Communication

Discovery & listening

CRM experience

Self-motivated

Education

Bachelor’s degree or equivalent

Tools

Salesforce

LinkedIn Sales Navigator

6sense

ZoomInfo

Outreach

Salesloft

Job description

RSA Security in Amsterdam is seeking a Business Development Representative to drive pipeline via inbound management and proactive outbound prospecting. You will engage via phone, email, social channels, events, and AI-enabled tools, ensuring timely follow-up and qualification of insights for Account Executives.

The role requires strong discovery, organization, and proactive prospecting to balance inbound responsiveness with outbound outreach across RSA solutions.