Senior Digital Marketing Specialist

ROM Utrecht Region; Utrecht; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

ViCentra B.V. is seeking a senior digital marketing specialist to act as the creative engine behind Kaleido's online storytelling. You’ll manage the brand across the Netherlands, Germany, France, and beyond, shaping content for website, social channels, and events.

You will drive SEO, SEA, and AI-powered marketing tools, plan events, and collaborate with cross-functional teams to ensure impactful campaigns and measurable results.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimally 5 years of experience in communications or social media management.
• Proven experience in B2C marketing and driving brand awareness through digital campaigns.
• Hands-on experience managing LinkedIn, Instagram, Facebook, and TikTok.

Responsibilities

• Own and grow ViCentra's digital presence across website, SEO, SEA, and social platforms.
• Create dashboards to interpret performance for stakeholders.
• Plan and run online events from webinars to trade shows.
• Create digital marketing activities: website updates, newsletters, and email campaigns.
• Develop DTC campaigns to drive lead generation and new user acquisition.
• Collaborate with agencies and freelancers to maximize channels.
• Coordinate with customers, healthcare professionals, sales, and product teams.

Skills

Digital marketing

Content creation

Social Media Management

SEO

B2C Marketing Campaign Development

Data-Driven Marketing

Performance Analytics

Creative thinking

Project management

Collaboration

Communication

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Canva

Adobe Creative Suite

Claude

ChatGPT

Gemini

CapCut AI

WordPress

Mailchimp

Hootsuite

Job description

ViCentra B.V. is engaged in designing simple, beautiful, and effective solutions for people living with diabetes. The company combines technological innovation with human-centered design to empower individuals with more freedom and confidence in their lives. Their mission is to make living with diabetes easier, and they are driven by values such as being bold, building trust, focusing on the customer, and delivering excellence.

As a senior digital marketing specialist, you'll be the creative engine behind how ViCentra tells Kaleido's story to the online world; turning complex innovation into content that connects with the people it's built for, whether they're living with diabetes, supporting someone who is, or prescribing the technology that changes their day. From social media and our website, you'll shape how audiences across the Netherlands, Germany, France and beyond experience our brand. It's a role that spans channels and cuts across teams, no two weeks look the same, and no single medium tells the whole story. You'll thrive here if you move fast on ideas, bring structure to a lot of moving pieces, and want your creativity to have real, visible impact.

• Own and grow ViCentra's (Kaleido's) digital presence across our website (SEO, SEA, and AI search optimization), LinkedIn, Instagram, Facebook, and TikTok, ensuring our content is relevant, visually engaging, and true to our brand voice
• Create clear, easy-to-understand social media dashboards that enable stakeholders to interpret performance and stay aligned
• Help plan and run online events, from webinars to trade shows, that put ViCentra's brand front and center
• Create digital marketing activities, including website updates, newsletters, and email campaigns, alongside the Marketing team
• Develop DTC campaigns to maximize communicating Kaleido’s consumer-led brand and drive in lead generation for new users
• Partner with creative agencies and freelancers to get the maximal out of our social media channels and website
• Collaborate closely with customers, Healthcare professionals, sales, customer care, and product teams to align communications with company priorities
• Keep planning calendars, marketing assets, and content libraries organized and accessible, and bring fresh ideas that keep our storytelling sharp
• Bachelor's degree in Marketing, Communications, or a related field
• Minimal of 5 years of experience in communications or social media management
• Proven experience in B2C (consumer) marketing, including developing and executing digital campaigns aimed at engaging consumers, generating leads, and driving brand awareness
• Hands-on experience managing social media platforms; LinkedIn, Instagram, Facebook, and TikTok
• Experience with creative and AI-powered marketing tools such as Canva, Adobe Creative Suite (including Firefly), Claude, ChatGPT, Gemini, CapCut AI, WordPress, Mailchimp, and Hootsuite
• Experience working in a fast-paced, multicultural environment is a plus

Skills required for the job

Digital marketing Content creation Social Media Management SEO B2C Marketing Campaign Development Data-Driven Marketing Performance Analytics Creative thinking Project management Collaboration Communication