Director of Marketing

ROM Utrecht Region; Utrecht; Hybrid; EUR 150,000 - 210,000; Full time

Job summary

ViCentra B.V. is seeking a Director of Marketing to lead the European marketing function for the Kaleido insulin patch system and its digital health ecosystem.

You will drive a pan-EU strategy across Germany, France, the Netherlands, and pipeline markets, and build a high-performing team of country marketing leads. In this senior role you will oversee brand consistency, digital campaigns, market access coordination, and distributor engagement, shaping EU marketing plans and contributing to

Qualifications

• Ten or more years of progressive marketing experience in MedTech, medical devices, or digital health, including at least five years at a senior or director level.
• Demonstrated experience leading EU multi-market marketing functions, ideally within insulin pump, AID, CGM, or diabetes care.
• Proven track record building and developing high-performing marketing teams across multiple countries and cultures.
• Experience with new market entry strategy and execution in EU healthcare markets, including reimbursement and distributor commercial models.
• Deep understanding of HCP and patient marketing in Type 1 diabetes or a closely adjacent therapeutic area.
• Strong digital marketing credentials across CRM, SEO/SEA, social media, email, and data analytics.

Responsibilities

• Own and execute the annual EU marketing strategy for the Kaleido system across Germany, France, The Netherlands, and pipeline markets.
• Lead, coach, and grow a team of EU marketing managers, recruiting new country leads as part of market expansion.
• Serve as the senior marketing point of contact for distribution partners, aligning country activity with Market Access and Sales.
• Own the EU digital marketing strategy, website, SEO/SEA, CRM, email, and social, including a Direct-to-Consumer plan.
• Track EU market and competitive intelligence, turning insights into strategic recommendations for senior leadership.
• Lead integrated marketing campaigns spanning HCP, patient, and payer audiences, ensuring alignment with upstream strategy.

Skills

Strategic vision

People leadership

Commercial marketing execution

Digital marketing

Team development

Brand consistency

Market entry strategy

Budget management

Job description

ViCentra B.V. is dedicated to making life with diabetes easier by designing simple, beautiful, and effective solutions that fit people's lives. They combine technological innovation with human-centered design to empower individuals with greater freedom, confidence, and control over their lives. Their core values influence all their creations and decisions.

As a Director of Marketing, you will lead ViCentra's European marketing function across all current and future EMEA markets, driving commercial success for the Kaleido hybrid closed-loop insulin patch pump system and its associated digital health ecosystem. You will build and execute a pan-EU marketing strategy, develop a high-performing team of country and functional marketing managers, and ensure brand and commercial consistency across Germany, France, and the Netherlands.

• Own and execute the annual EU marketing strategy for the Kaleido system, aligning market-specific plans across Germany, France, The Netherlands, and pipeline markets
• Lead, coach, and grow a team of EU marketing managers, recruiting new country leads as part of our market expansion
• Serve as the senior marketing point of contact for distribution partners (PSADs, Mediq, Spezimed), aligning country activity with Market Access and Sales
• Own the EU digital marketing strategy, website, SEO/SEA, CRM, email, and social, including a Direct-to-Consumer plan across markets
• Track EU market and competitive intelligence, turning insights into strategic recommendations for the VP Global Marketing and senior leadership
• Lead integrated marketing campaigns spanning HCP, patient, and payer audiences, ensuring alignment with global upstream strategy, the product roadmap, and regulatory timelines
• Safeguard brand consistency across EU markets, overseeing pan-EU assets, HCP and patient content, digital presence, and ViCentra's presence at key congresses (ATTD, EASD)
• Provide strategic direction to country Marketing Managers, ensuring well-resourced local plans and overseeing market entry in new markets
• Ten or more years of progressive marketing experience in MedTech, medical devices, or digital health, including at least five years at a senior or director level
• Demonstrated experience leading EU multi-market marketing functions, ideally within insulin pump, AID, CGM, or diabetes care
• Proven track record building and developing high-performing marketing teams across multiple countries and cultures
• Experience with new market entry strategy and execution in EU healthcare markets, including reimbursement and distributor commercial models
• Deep understanding of HCP and patient marketing in Type 1 diabetes or a closely adjacent therapeutic area
• Strong digital marketing credentials across CRM, SEO/SEA, social media, email, and data analytics

Skills required for the job

Strategic vision People leadership Commercial marketing execution Digital marketing Team development Brand consistency Market entry strategy Budget management