Senior Digital Marketing Specialist

Kaleido; Utrecht; On-site; EUR 55,000 - 90,000; Full time

Job summary

ViCentra, part of Kaleido, seeks a Senior Digital Marketing Specialist to amplify our online presence across the Netherlands and beyond. You will craft compelling content, manage social channels, and drive campaigns that connect with people living with diabetes and their supporters.

You will coordinate events, develop AI-enabled marketing assets, and work closely with marketing and product teams to deliver measurable results with a brand-first approach.

Qualifications

• Bachelor-level degree in Marketing or Communications or related field.
• At least 5 years in communications or social media management.
• Proven B2C digital marketing experience with lead generation and brand building.
• Fluent in English and Dutch or German, written and spoken.

Responsibilities

• Own and grow ViCentra's digital presence across website, social, and paid channels with a strong brand voice.
• Create clear social media dashboards for stakeholder interpretation.
• Plan and run online events from webinars to trade shows.
• Develop and execute digital marketing campaigns, newsletters, and email outreach.
• Develop DTC campaigns to drive consumer engagement and lead generation.
• Collaborate with agencies and freelancers to maximise channel impact.
• Work with customers, healthcare professionals, sales, and product teams to align messaging.
• Maintain planning calendars and content libraries, bringing fresh ideas.

Skills

Digital marketing

Social media management

B2C marketing

Multilingual

Education

Bachelor's degree in Marketing/Communications/related field

Tools

Canva

Adobe Creative Suite

Firefly

Claude

ChatGPT

Gemini

CapCut AI

WordPress

Mailchimp

Hootsuite

Job description

At ViCentra, we’re on a mission to make living with diabetes easier, by designing simple, beautiful, and effective solutions that fit people’s lives; not the other way around.We combine technological innovation with human-centered design to empower people with more freedom, confidence, and life on their terms. Our values; Be Bold, Build Trust, Focus on the Customer and Deliver Excellence drive everything we create and every decision we make.

We believe that when ambition meets purpose, remarkable things happen. If you thrive in a space where ideas accelerate, challenges spark growth, and making a difference is the goal, ViCentra is your next great adventure.

As Senior Digital Marketing Specialist, you'll be the creative engine behind how ViCentra tells Kaleido's story to the online world; turning complex innovation into content that connects with the people it's built for, whether they're living with diabetes, supporting someone who is, or prescribing the technology that changes their day. From social media and our website, you'll shape how audiences across the Netherlands, Germany, France and beyond experience our brand.

It's a role that spans channels and cuts across teams, no two weeks look the same, and no single medium tells the whole story. You'll thrive here if you move fast on ideas, bring structure to a lot of moving pieces, and want your creativity to have real, visible impact.

What You’ll Take On

In your role, you will:

• Own and grow ViCentra's (Kaleido's) digital presence across our website (SEO, SEA, and AI search optimization), LinkedIn, Instagram, Facebook, and TikTok, ensuring our content is relevant, visually engaging, and true to our brand voice.Create compelling copy and visuals that bring ViCentra's brand identity and messaging to life across every channel.
• Create clear, easy-to-understand social media dashboards that enable stakeholders to interpret performance and stay aligned.
• Help plan and run online events, from webinars to trade shows, that put ViCentra's brand front and center.
• Creatre digital marketing activities, including website updates, newsletters, and email campaigns, alongside the Marketing team.
• Develop DTC campaigns to maximise communicating Kaleido’s consumer-led brand and drive in lead generation for new users
• Partner with creative agencies and freelancers to get the maximal out of our social media channels and website.
• Collaborate closely with customers, Healthcare professionals, sales, customer care, and product teams to align communications with company priorities.
• Keep planning calendars, marketing assets, and content libraries organized and accessible, and bring fresh ideas that keep our storytelling sharp.

What You Bring

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimal of 5 years of experience in, communications, or social media management.
• Proven experience in B2C (consumer) marketing, including developing and executing digital campaigns aimed at engaging consumers, generating leads, and driving brand awareness.
• Strong command of English and Dutch or German, both written and verbal.
• Hands-on experience managing social media platforms; LinkedIn, Instagram, Facebook, and TikTok.
• Experience with creative and AI-powered marketing tools such as Canva, Adobe Creative Suite (including Firefly), Claude, ChatGPT, Gemini, CapCut AI, WordPress, Mailchimp, and Hootsuite. Did we forget an Ai tool? Please let us know. Strong organizational skills and the ability to juggle multiple projects and deadlines.
• Experience working in a fast-paced, multicultural environment is a plus.
• Familiarity with data-driven marketing or performance analytics.

Working at ViCentra means joining a team defined by:

• Courage to create: We experiment, challenge norms, and learn fast.
• Trust above all: Integrity, honesty, and openness shape our relationships.
• Customer-first mindset: Every idea is measured by the impact on those we serve.
• A drive for excellence: We hold ourselves to the highest standard because lives depend on it.

Our days move fast, fueled by curiosity, diverse perspectives, and a love for collaboration. Here, you can shape and be shaped by groundbreaking work in MedTech.

Grow With Purpose

• Harness your talent for a mission that truly matters.
• Enjoy creative freedom, supportive teamwork, and room to lead initiatives.
• Make a direct impact in people’s lives, today and into the future.
• Be surrounded by innovators who challenge and cheer you on.

Every Journey Starts Somewhere — Make Yours Count Here

We believe a powerful team is built on unique backgrounds and points of view. If this opportunity excites you but you’re unsure if you fit every bullet, we want to hear your story. At ViCentra, it’s your potential and passion that catch our eye.