Director Marketing

Hellokaleido; Utrecht; Hybrid; EUR 120,000 - 180,000; Full time

Job summary

ViCentra in Utrecht is seeking a Marketing Director, EMEA, to lead the European marketing function for the Kaleido hybrid closed loop insulin patch system and its digital health ecosystem. You will craft pan-EU strategy and build a high-performing country marketing team across Germany, France, and the Netherlands.

This role combines strategic vision, people leadership, and hands-on execution in medical devices and digital health as ViCentra expands into Europe.

Qualifications

• Experience leading EU-wide marketing in MedTech or healthcare.
• Strong leadership with ability to build high-performing teams.
• Strategic thinker with hands-on marketing execution.

Responsibilities

• Own and execute the EU marketing strategy for Kaleido across DACH, FR NL, and pipeline markets.
• Lead integrated campaigns targeting HCPs, patients, and payers, aligning with product roadmap and regulatory timelines.
• Grow the EU marketing team by recruiting country leads.
• Ensure brand consistency and manage pan-EU assets and digital presence.
• Oversee market entry in new EU markets and partner with Sales and Market Access.
• Lead EU digital marketing including website, CRM, email, SEO/SEA and social media.
• Provide insights from market intelligence to senior leadership.

Skills

Marketing leadership

EU market strategy

Team development

Digital marketing

Brand management

Tools

CRM platforms

SEO tools

Digital analytics

Job description

Join ViCentra - Empower Bold Change in MedTech

Location: Utrecht

Hybrid

Making Every Move Matter

AtViCentra, we're on a mission to make living with diabetes easier, by designing simple, beautiful, and effective solutions that fit people's lives - not the other way around.We combine technological innovation with human-centered design to empower people with more freedom, confidence, and life on their terms. Our values;Be Bold, Build Trust, Focus on the Customer and Deliver Excellence drive everything we create and every decision we make.

We believe that when ambition meets purpose, remarkable things happen. If you thrive in a space where ideas accelerate, challenges spark growth, and making a difference is the goal, ViCentra is your next great adventure.

Your Impact

As Marketing Director, EMEA, you'll lead ViCentra's European marketing function across all current and future EMEA markets, driving commercial success for the Kaleido hybrid closed loop insulin patch pump system and its associated digital health ecosystem. You'll build and execute pan-EU marketing strategy, develop a high-performing team of country and functional marketing managers, and ensure brand and commercial consistency across Germany, France, and the Netherlands.

With ViCentra actively preparing market entry into Europe you'll be central to the company's growth agenda, shaping how Kaleido reaches new patients and healthcare providers across Europe. This role calls for an exceptional blend of strategic vision, people leadership, and hands-on commercial marketing execution in medical device and digital health.

What You'll Take On

In your role, you will:

• Own and execute the annual EU marketing strategy for the Kaleido system, aligning market-specific plans across Germany, France, The Netherlands, and pipeline markets.

• Lead integrated marketing campaigns spanning HCP, patient, and payer audiences, ensuring alignment with global upstream strategy, the product roadmap, and regulatory timelines.

• Lead, coach, and grow a team of EU marketing managers, recruiting new country leads as part of our market expansion.

• Safeguard brand consistency across EU markets, overseeing pan-EU assets, HCP and patient content, digital presence, and ViCentra's presence at key congresses (ATTD, EASD).

• Provide strategic direction to country Marketing Managers, ensuring well-resourced local plans and overseeing market entry in new markets.

• Serve as the senior marketing point of contact for distribution partners (PSADs, Mediq, Spezimed), aligning country activity with Market Access and Sales.

• Own the EU digital marketing strategy, website, SEO/SEA, CRM, email, and social, including a Direct-to-Consumer plan across markets.

• Track EU market and competitive intelligence, turning insights into strategic recommendations for the VP Global Marketing and senior leadership.

• Own and optimise