Senior Digital Marketing Architect for Consumer Growth

ROM Utrecht Region; Utrecht; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

ViCentra B.V. is seeking a senior digital marketing specialist to act as the creative engine behind Kaleido's online storytelling. You’ll manage the brand across the Netherlands, Germany, France, and beyond, shaping content for website, social channels, and events.

You will drive SEO, SEA, and AI-powered marketing tools, plan events, and collaborate with cross-functional teams to ensure impactful campaigns and measurable results.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimally 5 years of experience in communications or social media management.
• Proven experience in B2C marketing and driving brand awareness through digital campaigns.
• Hands-on experience managing LinkedIn, Instagram, Facebook, and TikTok.

Responsibilities

• Own and grow ViCentra's digital presence across website, SEO, SEA, and social platforms.
• Create dashboards to interpret performance for stakeholders.
• Plan and run online events from webinars to trade shows.
• Create digital marketing activities: website updates, newsletters, and email campaigns.
• Develop DTC campaigns to drive lead generation and new user acquisition.
• Collaborate with agencies and freelancers to maximize channels.
• Coordinate with customers, healthcare professionals, sales, and product teams.

Skills

Digital marketing

Content creation

Social Media Management

SEO

B2C Marketing Campaign Development

Data-Driven Marketing

Performance Analytics

Creative thinking

Project management

Collaboration

Communication

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Canva

Adobe Creative Suite

Claude

ChatGPT

Gemini

CapCut AI

WordPress

Mailchimp

Hootsuite

Job description

ViCentra B.V. is seeking a senior digital marketing specialist to act as the creative engine behind Kaleido's online storytelling. You’ll manage the brand across the Netherlands, Germany, France, and beyond, shaping content for website, social channels, and events.

You will drive SEO, SEA, and AI-powered marketing tools, plan events, and collaborate with cross-functional teams to ensure impactful campaigns and measurable results.