Senior Manager, Marketing Platforms

Elsevier Inc.; Amsterdam; In loco; EUR 120.000 - 160.000; Tempo pieno

Vantaggi offerti da questo lavoro

Wellbeing initiatives

Shared parental leave

Study assistance

Sabbaticals

Descrizione del lavoro

Elsevier is seeking a Senior Manager, Marketing Platforms to shape and own the strategic direction of the Marketing Technology ecosystem. Lead governance, investment planning, and cross-functional collaboration to deliver measurable value across marketing platforms.

You will influence senior stakeholders, manage multi-year roadmaps, and partner with technology to ensure platforms work cohesively to support business priorities and ROI while promoting responsible governance and cost optimization.

Competenze

• Significant experience leading or overseeing marketing technology platforms/solutions at a strategic level (CDPs, CRM tools, social/CX tools, AI content tools).
• Strong track record in negotiating contracts, managing budgets, and delivering ROI.

Mansioni

• Develop and own a multi-year Marketing Technology strategy, identifying where to invest, consolidate, or retire platforms based on business need and market direction.
• Partner with Technology leadership to align the MarTech roadmap with architecture, data, and security standards.
• Horizon-scan the MarTech landscape to identify emerging tools and capabilities relevant to the business.
• Lead contract negotiations and renewals across the marketing platform portfolio.
• Own licence and seat management, ensuring allocation matches actual usage and need across teams.
• Manage vendor relationships at a strategic level, holding platforms accountable to roadmap commitments and value delivery.
• Partner with Technology to manage the overall MarTech budget, including forecasting, cost optimisation, and business case development for new investment.
• Act as the central connective point across Platform Product Managers, ensuring platforms are integrated and work together rather than in silos.

Conoscenze

MarTech leadership

Vendor negotiations

Budget ownership

Stakeholder influence

Descrizione del lavoro

Senior Manager, Marketing Platforms## This site, powered by Workday, uses cookies that are essential for the site to work. The site may also use additional cookies to analyze site statistics and optimize the site experience. Click “Accept Cookies” to accept all additional cookies or click “Decline” to reject all non-essential cookies. For more information, see our Cookie Notice.# Elsevier Jobs## Senior Manager, Marketing PlatformsApply: London Wall: Amsterdam: Full time: Posted Today: R120003*Are you passionate about shaping the future of marketing technology and ensuring platforms deliver measurable business value?**Do you enjoy building strategic partnerships, influencing senior stakeholders, and creating a connected technology ecosystem that enables marketing teams to succeed?* **About our Team**The Data and Analytics Centre of Excellence, part of the Elsevier Marketing Excellence division, helps marketers use data with confidence to drive customer and business value, by providing analytics, attribution and ROI insight, data governance, and the platforms and training that let teams self-serve.**About the Role**As a senior leader within the Data and Analytics Centre of Excellence, you will own the strategic direction of Elsevier’s Marketing Technology (MarTech) ecosystem. You will help ensure that marketing platforms deliver measurable value, align with business priorities, and support long-term growth through effective governance, investment planning, and stakeholder collaboration. **Responsibilities*** Develop and own a multi-year Marketing Technology strategy, identifying where to invest, consolidate, or retire platforms based on business need and market direction* Partner closely with Technology leadership to align the MarTech roadmap with broader technology architecture, data, and security standards* Horizon-scan the MarTech landscape to identify emerging tools and capabilities relevant to the business* Lead contract negotiations and renewals across the marketing platform portfolio* Own licence and seat management, ensuring allocation matches actual usage and need across teams* Manage vendor relationships at a strategic level, holding platforms accountable to roadmap commitments and value delivery* Partner with Technology to manage the overall MarTech budget, including forecasting, cost optimisation, and business case development for new investment* Act as the central connective point across Platform Product Managers, ensuring platforms are integrated and work together rather than in silos**Requirements*** Significant experience managing or overseeing marketing technology platforms/solutions at a strategic level (e.g. CDPs, engagement/CRM platforms, social/CX tools, AI content tools)* Strong track record of vendor negotiation, contract management, and budget ownership* Experience working cross-functionally with Technology teams, translating business needs into technical requirements without being a technical specialist yourself* Ability to build a coherent strategy across a fragmented tool landscape and influence senior stakeholders* Strong commercial acumen and comfort owning budgets and demonstrating ROI* Excellent stakeholder management and the ability to succeed through influence and collaboration rather than direct authority over platform teams **Work in a Way That Works for You**We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals. **Working Pattern**Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive. **About the Business**A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world. **We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click** **here** **to access benefits specific to your location.**We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.**Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams** **here****.**Please read our Candidate Privacy Policy.We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.