Senior Manager, Marketing Platforms

Elsevier; Amsterdam; In loco; EUR 150.000 - 190.000; Tempo pieno

Descrizione del lavoro

Elsevier is seeking a senior leader in the Data and Analytics Centre of Excellence to own the strategic direction of its Marketing Technology ecosystem. You will ensure platforms deliver measurable value and align with business priorities.

You will lead governance, investment planning, and stakeholder collaboration, partnering with Technology and Platform Product Managers to avoid silos and drive ROI. The role offers the opportunity to shape multi-year strategy across CDPs, CRM, social/CX tools,

Competenze

• Extensive experience guiding marketing technology platforms at a strategic level.
• Strong track record of negotiating with vendors, managing contracts, and owning budgets.
• Experience working cross-functionally with Technology teams, translating business needs into tech requirements.
• Ability to build a coherent strategy across a fragmented tool landscape and influence senior stakeholders.
• Strong commercial acumen and comfort owning budgets and demonstrating ROI.
• Excellent stakeholder management and the ability to influence without direct authority over platform teams.

Mansioni

• Develop and own a multi-year Marketing Technology strategy, identifying where to invest, consolidate, or retire platforms based on business need.
• Partner with Technology leadership to align the MarTech roadmap with architecture, data, and security standards.
• Horizon-scan the MarTech landscape to identify emerging tools and capabilities.
• Lead contract negotiations and renewals across the marketing platform portfolio.
• Own licence and seat management, ensuring allocation matches actual usage and need.
• Manage vendor relationships at a strategic level, holding platforms accountable to roadmap commitments and value delivery.
• Partner with Technology to manage the MarTech budget, including forecasting, cost optimisation, and business case development.
• Act as the central connective point across Platform Product Managers to ensure platforms are integrated and work together.

Conoscenze

MarTech strategy

Vendor negotiation

Budget ownership

Stakeholder influence

Cross-functional work

Strumenti

CDP platforms

CRM platforms

AI content tools

Descrizione del lavoro

Are you passionate about shaping the future of marketing technology and ensuring platforms deliver measurable business value?

Do you enjoy building strategic partnerships, influencing senior stakeholders, and creating a connected technology ecosystem that enables marketing teams to succeed?

About our Team

The Data and Analytics Centre of Excellence, part of the Elsevier Marketing Excellence division, helps marketers use data with confidence to drive customer and business value, by providing analytics, attribution and ROI insight, data governance, and the platforms and training that let teams self-serve.

About the Role

As a senior leader within the Data and Analytics Centre of Excellence, you will own the strategic direction of Elsevier’s Marketing Technology (MarTech) ecosystem. You will help ensure that marketing platforms deliver measurable value, align with business priorities, and support long-term growth through effective governance, investment planning, and stakeholder collaboration.

Responsibilities

• Develop and own a multi-year Marketing Technology strategy, identifying where to invest, consolidate, or retire platforms based on business need and market direction
• Partner closely with Technology leadership to align the MarTech roadmap with broader technology architecture, data, and security standards
• Horizon-scan the MarTech landscape to identify emerging tools and capabilities relevant to the business
• Lead contract negotiations and renewals across the marketing platform portfolio
• Own licence and seat management, ensuring allocation matches actual usage and need across teams
• Manage vendor relationships at a strategic level, holding platforms accountable to roadmap commitments and value delivery
• Partner with Technology to manage the overall MarTech budget, including forecasting, cost optimisation, and business case development for new investment
• Act as the central connective point across Platform Product Managers, ensuring platforms are integrated and work together rather than in silos

Requirements

• Significant experience managing or overseeing marketing technology platforms/solutions at a strategic level (e.g. CDPs, engagement/CRM platforms, social/CX tools, AI content tools)
• Strong track record of vendor negotiation, contract management, and budget ownership
• Experience working cross-functionally with Technology teams, translating business needs into technical requirements without being a technical specialist yourself
• Ability to build a coherent strategy across a fragmented tool landscape and influence senior stakeholders
• Strong commercial acumen and comfort owning budgets and demonstrating ROI
• Excellent stakeholder management and the ability to succeed through influence and collaboration rather than direct authority over platform teams

Work in a Way That Works for You

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working Pattern

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

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