Marketing Manager Netherlands & Belgium (all genders)

RECUP; Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Marketing budget

Company laptop

Phone reimbursement

30 days paid holiday

Urban Sports Club discount

Mental health support via Openup

Trips to Munich HQ

Job summary

RECUP is hiring its first marketer in the Netherlands, leading the launch and ongoing marketing for the Netherlands and later Belgium. You will own the plan from concept to execution, reporting to the country manager, and collaborating with our German team for support.

You will balance B2B and B2C leads, build brand presence in a market newly adopting RECUP, and have freedom to craft campaigns within our brand guidelines. We offer a marketing budget and a role with real visibility.

Qualifications

• Minimum 3 years of marketing experience including a launch in a new market.
• Creative and a self-starter who can plan and execute.
• Experience working with partners, agencies and freelancers.
• Proficient across channels: paid social, search ads, events, and offline activations.
• Strong understanding of the Dutch and Belgian market; Dutch near-native and fluent English.

Responsibilities

• Create and execute the marketing plan for the Netherlands and later Belgium, with leads as the first goal.
• Run paid and organic social (Meta), community and influencers.
• Manage the website, landing pages (WordPress) and search ads with the German team.
• Build awareness through out-of-home campaigns, PR and collaborations.
• Plan and run events and trade fairs to build a community.
• Support partners to increase RECUP visibility at their location with on-site activations.

Skills

Marketing experience

Launch in a new market

Partnerships with agencies

Multichannel marketing

Dutch market knowledge

English + Dutch fluent

Tools

HubSpot

WordPress

Job description

What is RECUP?

RECUP offers hospitality and retail businesses reusable cups, bowls and pizza boxes with a deposit: an alternative to single-use packaging. With around 20,000 partners we are the market leader in Germany, and we successfully launched in Austria. Now we are bringing the RECUP reuse system to the Netherlands and in the future also Belgium.

Your role

Do you get energy from launching a brand in a new market? As our first marketer in the Netherlands and Belgium, you make sure businesses and consumers know and use RECUP. You start in the Netherlands; Belgium follows.

What to expect

• You are the marketing team. At the start you do it on your own: from plan to execution, with colleagues in Germany as your backup. You report to the country manager. In your first months, the focus is on leads in the Netherlands; brand, community and Belgium follow step by step
• B2B and B2C in balance . On the business side, it’s about leads and active partners. But without consumers using RECUP, it doesn’t work: you make r euse the new standard.
• Building the brand. RECUP is still unknown here. Within our brand style you have plenty of freedom to put the brand on the map. Got a good story or a strong collaboration? Let’s go.

Your responsibilities

• Create and execute the marketing plan for the Netherlands and later Belgium, with leads as the first goal: campaigns and funnels, together with the sales team.
• Run paid and organic social (Meta), community and influencers.
• Manage the website, landing pages (WordPress) and search ads, together with the German team.
• Build awareness through out-of-home campaigns, PR and collaborations.
• Choose, organise and make the most of events and trade fairs to build a community.
• Help partners make RECUP visible at their location: from posters and displays to on-location activations.

Your profile

• At least 3 years of marketing experience, ideally including a launch in a new market.
• Creative and a self -starter: you come up with ideas, plan them and make them happen.
• You work with partners, agencies and freelancers.
• At home in every channel, from paid social and search ads to events, and you steer on results.
• You understand the Dutch and Belgian market.
• You speak Dutch at a near-native level and are fluent in English.
• You spend at least four days a week at the office (Amsterdam) or out in the market.

Nice to have: French, experience with HubSpot, knowledge of the hospitality sector, and experience in PR and media relations.

Why us

• Work that makes a visible difference .
• A competitive salary .
• Your own marketing budget .
• 30 days of paid holiday.
• A company laptop and a contribution towards your phone.
• A discount on your Urban Sports Club membership and mental health support via Openup .
• A few trips a year to Munich (HQ) to meet the whole team.
• A culture where mistakes are allowed (we just ask you to make new ones).

Diversity

We are building our Team in the Netherlands and Belgium from scratch and want it to be diverse from day one. We welcome applications from people with an international background, people of all gender identities, people of colour, and people with a disability or chronic illness.

How we hire

First a 20-minute intro call, then a personal interview with the country manager and, in the final round, a case.

About us

What is RECUP for? We are committed to reduce packaging waste and inspiring as many people as possible to join the reuse movement. With approx. 20,000 partners, we are Germany’s leading reusable system for cups and bowls—and we are expanding further across Europe. Because it’s in our hands now to preserve our environment for future generations.

Our vision: Our vision is to create a sustainable and circular ecosystem for a world without single use packaging.

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